SBC Summit 2026 to Draw 40,000 Delegates to Lisbon with Standalone Affiliate Event and Global Keynotes
SBC Summit expects 40,000 delegates and 11,000 operators in Lisbon from 29 September to 1 October. New standalone Affiliate Leaders Summit, Global Prediction Markets Forum, African Gaming Forum, 800 exhibitors and keynotes by Michael Jordan, Carsten Koerl and Jason Robins headline the record edition. (48 words)
SCCG Take — The expanded format gives operators direct access to affiliate scale, emerging-market regulators and cross-sector tech leaders in one setting. Execution will determine whether the added programming converts into measurable deal flow and compliance insight.
SBC Summit returns to Lisbon next week for its third year in the Portuguese capital, on track to host 40,000 delegates from over 150 countries. The event runs 29 September-1 October at Feira Internacional de Lisboa and MEO Arena and features its largest wave of additions to date, as reported by iGaming Future.
More than 11,000 operators have confirmed attendance, joined by rising numbers of regulators, lotteries and affiliate professionals. Organizers rebuilt the five core pillars of conference, expo, networking, education and experience to deliver greater commercial value on the ground.
New Standalone Summit and Specialist Forums
The Affiliate Leaders Summit becomes a standalone co-located event this year, complete with separate ticketing, conference programme, expo and awards. It targets 10,000 attendees from affiliate and performance marketing and adds Conversion Conf as a partner. Two new forums join the schedule: the Global Prediction Markets Forum, timed to sector growth and regulatory interest, and the African Gaming Forum, developed with the Gaming Regulators Africa Forum (GRAF), iGaming Afrika and the Ghana Association of Sports Betting Operators (GHASBO).
Networking additions include speed sessions, show floor tours, 20 Regulatory Gaming Meetups delivered with the International Association of Gaming Regulators (IAGR) and International Masters of Gaming Law (IMGL), plus Smart Connect matchmaking. A dedicated Product Innovation Showcase Stage, AI concierge Bruna from InsightPlay AI, CPD-certified tracks, four Tech Academies covering AI, player experience, digital marketing and CRM, and Web3 and crypto, plus masterclasses on trading, casino operations and responsible gaming complete the programme. The show floor will host 800 exhibitors and sponsors, supported by Festival Square and a Food Festival with over 50 vendors. Evening events feature The Script at the 1xBet-powered opening party and DJ Tiësto closing the week.
Historic Keynotes and Cross-Sector Representation
The Super Stage is headlined by Michael Jordan, Sportradar Founder and CEO Carsten Koerl, and DraftKings Co-Founder, CEO and Chairman Jason Robins. Further appearances come from football insider Fabrizio Romano and UFC champion Charles Oliveira as Spribe Aviator ambassador. The full programme assembles more than 600 speakers and draws major technology firms including AWS, Google, Meta, OpenAI, TikTok, Tinder and Snapchat. Two industry awards ceremonies close the week.
Rasmus Sojmark, CEO and Founder of SBC, stated the changes reflect a single goal of growing attendee value across every pillar. The scale and breadth position the summit as the central annual gathering where operators, suppliers, regulators and new capital sources align on immediate priorities.
Reporting: iGaming Future
Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.
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