Fullstory Survey Shows User Experience Drives Platform Switching in US Gaming Market
Fullstory’s 2026 survey of over 1,000 US consumers finds 77% switched gaming platforms due to user experience and 83% may abandon one after a poor digital experience. Prediction markets influence 60% of traditional sportsbook users, with 53% comparing options before betting. Usability now competes with trust and odds as a retention factor.
SCCG Take — Operators face measurable churn risk where platform friction exceeds that of prediction market alternatives. The data isolates speed, clarity and responsiveness as controllable variables that directly affect retention.
A survey of more than 1,000 US consumers finds that user experience shapes choices across online betting, gaming and prediction platforms. Fullstory released the 2026 Gambling & Gaming Survey on September 22. The results, as reported by GamblingNews, show 77% of respondents switched platforms because of user experience, with ease of use cited by 44%.
Prediction Markets Reshape Sportsbook Usage
53% of bettors always or often compare prediction markets and gaming platforms before placing a bet. Roughly 60% said they are changing how often they use traditional sportsbooks because of prediction markets. Within that group, 35% reported using sportsbooks less often while 25% use both types for different events. Sports ranked as the most popular category among prediction market users, followed by financial and economic events, politics and elections, and entertainment.
Trust, Performance and Negative Experiences Shape Decisions
Around 60% of gamblers cited trust and reputation as a top factor in platform selection. Ease of use ranked second at 59%, ahead of potential payouts or odds at 51%. 83% of respondents said they would be very or somewhat likely to stop using a platform after a poor digital experience. Fast performance mattered for returning users to 51%, while 45% pointed to clear information about markets and payouts. 79% rated real-time information and responsiveness as extremely or very important. Personalization lagged, with 12% switching platforms for personalized experiences and 9% saying interest-based recommendations would increase the chance they try a prediction market.
Reporting: GamblingNews
Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.
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