DraftKings NFL Sportsbook Handle Rises 15% Year-Over-Year With Prediction Markets Volume Up 2.5 Times
DraftKings posted a 15% YoY increase in NFL sportsbook handle for the first two weeks of the 2026 season. Prediction markets trading volume has risen nearly 2.5 times since July and now holds double-digit sports market share. The operator is on track for $1 billion adjusted EBITDA in 2026, with material growth expected in 2027.
SCCG Take — Prediction markets complement traditional sportsbooks to lift overall volume and share, yet sustained spending increases will test near-term margins against intensifying competition.
DraftKings has reported a strong start to the 2026 NFL season. Jason Robins, chief executive officer and co-founder, disclosed that the company’s traditional sportsbook handle rose 15% year-over-year during the initial two weeks of play. The results, shared at the Wells Fargo 9th Annual Consumer Conference, exclude the firm’s growing prediction markets business, as detailed in reporting by GamblingNews.
Robins further noted improving iGaming results, including regained market share as sector growth picks up pace. DraftKings remains on track for roughly $1 billion in adjusted EBITDA this year. That total should increase materially in 2027.
Prediction Markets Present Huge Growth Opportunity
Prediction markets represent an expanding element of DraftKings’ operations. Robins described the segment as a “huge growth story,” with trading volume climbing nearly 2.5 times since July. The surge follows the December 2025 launch of the DraftKings Predictions product and coincides with heightened interest from the recent World Cup.
The company has attained an almost double-digit share of the overall sports market. Its NFL betting share stands even higher. DraftKings supplies roughly three times the NFL markets of its rivals and about 1.5 times as many for college football and MLB.
Efforts remain concentrated on major sports that command the biggest audiences. Smaller disciplines such as tennis offer scope for further development.
Outlook for Investment and Competitive Position
Heavy investment by DraftKings and Flutter Entertainment has fueled competition in both sports betting and prediction markets. Robins stated the company could deploy “meaningfully more” capital if trends hold. The additional expenditure is projected to yield higher revenue and gross profit in 2027.
While the early NFL figures, iGaming recovery, and prediction market momentum provide multiple positive signals, the rising costs introduce potential pressure on near-term financial performance. Operators will watch closely to see how DraftKings balances expansion with profitability in the coming months.
Reporting: GamblingNews
Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.
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