DELULU Gaming Prepares SBC Summit Lisbon Debut With Focus on Intuitive Slot Mechanics and 20-Game Target
DELULU Gaming is entering its first SBC Summit Lisbon with its own booth and C-level dinner on September 30. The studio is fully focused on slots and is aiming for around 20 games in total by the end of 2026. Oh My Gods generated 648 FTDs while the average session reached 19.4 minutes.
SCCG Take — The data-driven, simplicity-first model supplies operators with content that sustains engagement without added friction, supporting steady portfolio growth in core and emerging markets.
Artur Sheikhaliev, CEO of DELULU Gaming, outlined the studio’s first SBC Summit Lisbon appearance in an exclusive interview with Focus Gaming News. The company will operate its own booth to showcase bold visuals, unexpected mechanics, and straightforward gameplay. It is also hosting an exclusive C-level dinner on September 30 to encourage direct conversations among iGaming leaders.
The event marks a step beyond product display. DELULU aims to demonstrate its development speed, thinking, and growth ambitions. The studio entered the market with 130+ operators live from day one and does not intend to compete on a small scale.
Emphasis on Simplicity in Game Design
DELULU maintains a strict standard against unnecessary complexity. Sheikhaliev noted that many current games deter players who do not want to consult a manual or persist through layered features. Mechanics are included only when they deliver immediate understanding and tangible impact on the experience, without overriding outcome randomness.
Not every title requires choice elements. The team evaluates whether a mechanic fits the story, character, or overall flow; if it does not add value, it is omitted. This approach applies across the current portfolio, which remains fully focused on slots. The studio is aiming for around 20 games in total by the end of 2026 while preserving its distinctive, non-standard identity.
Performance Data and Market Priorities
Early results directly inform the roadmap. Oh My Gods produced 648 FTDs in a 30-day affiliate campaign, with average sessions reaching 19.4 minutes. The first five titles together generated over 90,000 unique players and more than 20 million rounds in their initial month, led by Oh My Gods, MLK Voyage, and Candy Chaos.
Europe and the CIS constitute the immediate priority, where response from players, operators, and streamers has been positive. DELULU is assessing Latin America and Africa for future expansion but has not set firm timelines. The studio’s stated goals through 2027 center on additional releases, broader operator reach, and expanded streamer visibility.
These metrics and the deliberate design constraints indicate a measured pace that favors retention over novelty for novelty’s sake. Operators evaluating new content suppliers may note the emphasis on observable player behavior as a consistent input rather than assumed features.
Reporting: Focus Gaming News
Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.
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