Amelco Reports Festival Gains and Automation Advances as UK Racing Turnover Declines
Amelco achieved 82% turnover growth and 114% GGR uplift at festivals despite 19% UK racing downturn. Automation cut manual interventions 70%, supporting real-time risk handling in ground changes, jumps volatility, and 25,000 monthly international races. In-running features add engagement as the product is shortlisted for 2026 SBC Innovation of the Year.
SCCG Take — Automation paired with specialist oversight lets operators maintain broad racing markets and control liabilities through seasonal shifts. This model supports sustainable scale without expanding manual resources.
As the Flat season concludes, Amelco has posted strong results at key UK and Irish festivals while outlining its approach to seasonal volatility and risk. Owen Machen, Horse Racing Team Manager at Amelco, detailed the performance in an interview with SBC News. UK racing turnover is down around 19% across the board. Amelco’s platform nonetheless produced an 82% turnover increase and a 114% GGR uplift at major events.
Machen attributed the outcomes to specialist racing knowledge, continuous ante-post coverage, disciplined exposure management, and close work with operators to tailor propositions. Responsible gambling considerations remain integrated with risk controls.
Automation’s Role in Managing Late Changes and Volatility
Amelco has reduced manual trading interventions by 70%. The platform automates price adjustments, Rule 4 deductions, market reformations, and liability tracking. Traders gain capacity to assess customer patterns, identify informed money, and address positions that require judgement rather than routine administration.
Autumn ground shifts frequently produce waves of late non-runners. The system recalculates prices and liabilities in seconds, keeping markets open without manual freezes. The transition to jumps racing heightens the risk profile through heavy ground, longer distances, and jumping variables. Configurable tools track volumes, price moves, and liabilities in real time for immediate adjustments.
Ante-post and Non-Runner No-Bet coverage for dominant yards such as Willie Mullins receives ongoing specialist attention. Entries, form, stable news, and market data inform continuous reassessment to prevent concentrated exposures. Automation further enables pricing and settlement of 25,000 live races per month from South Africa and the US, with systems handling routine outcomes and a night team focused on exceptions.
The Operational Edge in Seasonal Transitions
Amelco’s racing product is shortlisted for Innovation of the Year at the 2026 SBC Awards. In-running racing has been added to deepen engagement after the off, while automation and trading-tool flexibility continue to expand. The combination supports scalable mainstream coverage alongside bespoke operator requirements.
These capabilities illustrate how targeted technology can sustain commercial competitiveness and risk discipline as racing calendars shift. Operators gain means to meet customer demand for early and in-play markets without proportionate increases in manual overhead.
Reporting: SBC News
Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.
Gaming, betting and prediction markets — the desk’s read, every weekday.
Subscribe →