Kangwon Land Inc Deploys Pop-Up Programmes for Responsible Gaming at South Korea’s Sole Local Casino
Kangwon Land is running a problem-gambling prevention campaign at South Korea’s only local-player casino. From August to November, pop-up programs offer self-assessments using KLACC and Canadian Problem Gambling Index tools, plus counseling for at-risk customers and interactive games to spot warning signs. The operator will sustain efforts with online promotions to lead in responsible gaming.
SCCG Take — The campaign positions Kangwon Land as a proactive leader in harm reduction under its exclusive license, providing a practical template for operators to blend recreational engagement with prevention.
South Korea’s Kangwon Land Inc is conducting a responsible gaming campaign at the Kangwon Land complex, the country’s only casino licensed to serve local players. The initiative began in August and is set to run monthly until November. It focuses on promoting responsible gaming and helping customers spot signs of gambling-related harm through two themed pop-up programmes.
Pop-Up Programmes Facilitate Self-Assessment and Recognition of Harm
One programme operates as a “healthy gaming lounge,” where customers can evaluate their gambling behaviour using a psychological test from the Kangwon Land Addiction Care Center (KLACC) and the Canadian Problem Gambling Index. Those identified as higher risk are provided with onsite counselling by specialists and personalized advice on preventing gambling-related harm.
The second programme utilizes games and interactive methods to aid resort visitors in recognising warning signs of excessive gambling. It incorporates self-assessment tests, quizzes, and other activities tailored to engage participants from various age groups.
Kim Gyeong-hun, head of KLACC, explained that the campaign seeks to let customers and the public join responsible-gaming awareness programmes via recreational activities. “We plan to continue the pop-up experiential booth campaign until November and also continue online promotions, taking the lead in preventing excessive gambling,” he was cited as saying in a recent press release, as reported by GGRAsia.
Why This Matters for Exclusive Casino Operators
By embedding these interactive and supportive elements directly at the resort, Kangwon Land is taking a visible leadership role in harm prevention within its exclusive license framework. The monthly cadence through November paired with online extensions reflects a deliberate, ongoing commitment rather than a temporary drive.
This model highlights how operators holding monopoly positions on local play can integrate assessment, education, and intervention into the visitor experience. Tracking uptake across age groups and counselling referrals will help determine whether such formats deliver measurable shifts in player behaviour ahead of any future regulatory adjustments.
Reporting: GGRAsia
Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.
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