BETER Secures ADM Approval for Setka Cup Tournaments in Regulated Italian Market
BETER entered the Italian market after ADM authorized fixed-odds betting on its exclusive Setka Cup table tennis tournaments. Licensed operators, including bet365 on its local domain, can now accept wagers on over 740,000 annual events with margins above eight per cent. The approval marks a compliance-driven expansion into one of Europe’s most regulated betting environments.
SCCG Take — The ADM nod validates methodical regulatory navigation as a growth accelerator for content providers, enabling high-margin live betting products in strict jurisdictions.
BETER has entered the Italian market after the Agenzia delle Dogane e dei Monopoli (ADM) authorised betting on Setka Cup tournaments. The addition of the series, distributed exclusively by BETER, to the list of authorised fixed-odds betting events means Italian-licensed operators can now accept wagers on the tournaments for the first time. Setka Cup is already available on the local domain of bet365, BETER’s long-term operator partner, according to reporting by G3 Newswire.
Content Delivery and Integrity Standards
BETER delivers 24/7 live streaming, real-time data and hyper-accurate odds for more than 740,000 fast-paced events annually. Operators gain up to 50 markets per event and an average margin of over eight per cent, which exceeds the market standard. The sports portfolio features Setka Cup table tennis content alongside the BSKT Cup basketball league, while the esports offering includes eFootball, eBasketball, eHockey and eTennis through the ESportsBattle product.
All content is supported by BETER’s Integrity team, which conducts 24/7 monitoring and works with IBIA, ESIC and relevant sports federations to maintain fair-play standards.
Regulatory Milestone and Expansion Path
Gal Ehrlich, CEO of BETER, said: “Italy is one of the most important European markets for BETER and one of the most tightly regulated betting markets, so having the ADM add the Setka Cup to its list of authorised fixed-odds betting events carries real weight and further strengthens our position in the region.
It allows operators to accept bets on a new form of live betting in the country, putting our exclusive table tennis content in front of a major new audience while supporting our ongoing expansion plans.”
Valeriia Tarchynska, Chief Legal Officer at BETER, added: “Entering a new regulated market requires a thorough understanding of its specific legal and regulatory framework, and our team’s methodical approach is central to making that process successful.
It is only through operating within each jurisdiction’s framework that sustained expansion is possible. Hence, this approval represents another important milestone for BETER that will help us accelerate our growth while upholding the highest compliance and regulatory standards.”
This step illustrates how precise alignment with local rules can open access to major audiences in tightly controlled jurisdictions.
Reporting: G3 Newswire
Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.
Gaming, betting and prediction markets — the desk’s read, every weekday.
Subscribe →