Oklahoma Lottery Commission Deploys On-Schedule Digital Ecosystem via Pollard Banknote and Bloomreach

The Oklahoma Lottery Commission (OLC) has launched its digital lottery ecosystem on schedule. The platform went live on schedule, meeting the timeline set last summer. Partnerships with Pollard Banknote for its playON engagement solution and Bloomreach for CRM support enabled the deployment, according to reporting by Lottery Daily.

Mobile-First Experience and Players Club Loyalty Program

The Commission delivered what it describes as a more intuitive, mobile-first experience. This includes enhanced reward capabilities across draw games, scratch tickets, and fast play products. The integrated Players Club loyalty program adds surveys, polls, quizzes, and interactive tools to drive participation.

Abby Morgan, Director of Marketing and Product Development, Oklahoma Lottery Commission, said: “Our goal was to create a digital experience that feels easier, more rewarding and more relevant for Oklahoma Lottery players. The new Players Club gives players more ways to engage with us while giving our team new opportunities to create experiences that are personalized, timely and fun. Most importantly, this gives us a platform we can continue to build on as the way players interact with the Lottery evolves.”

Outlook for Engagement and Revenue Growth

The OLC and state officials anticipate higher customer engagement, increased ticket sales, and corresponding growth in state revenues. Since selling its first ticket in 2005, the Oklahoma Lottery has raised $1.47 billion for state education initiatives.

Shannon DeHaven, Senior Vice President of Digital Engagement, Pollard Banknote, said: “Delivering a program of this scope on schedule takes strong planning, disciplined execution, and operational readiness on both sides, and the Oklahoma Lottery’s team has been exceptional to work with. At Pollard, we believe a great digital lottery is a great retail lottery. The Oklahoma Lottery has made a strategic investment in modern digital tools that support retail sales while enhancing the player experience.”

The launch aligns with Pollard’s recent work as a product partner for the Colorado Lottery and key deals with the California Lottery and Belgian national lottery. The Commission now holds a scalable foundation that aligns digital channels with existing retail operations to sustain long-term performance.

Reporting: Lottery Daily

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