Malta Gaming Authority Publishes Voluntary AI Charter Aligned with EU AI Act

The Malta Gaming Authority (MGA) has published a new AI charter to ensure the ethical and responsible use of the technology across the gaming sector. Developed with the Malta Digital Innovation Authority, the voluntary framework addresses AI applications in player protection, fraud detection, customer interactions and operational decision-making. It classifies uses by risk level based on proximity to impacting a player or gaming outcome, requiring greater testing, documentation, monitoring and human oversight as risks increase.

Charles Mizzi, Chief Executive Officer of the MGA, said the charter reflects a shared commitment between regulators, industry and technology experts. He added: “Our role as a regulator is not to stand in the way of innovation, but to help create the certainty and confidence needed for innovation to flourish responsibly.” The details appear as reported by Slot Beats.

Uneven AI Adoption Across the Sector

MGA research found AI adoption remains uneven and selective rather than widespread, with many uses at a minimum viable product stage where testing continues before wider rollout. More mature applications center on operational optimisation, data analytics and customer support chatbots. Less extensive use appears in recommendation engines, player profiling, fraud detection and anti-money laundering controls.

Few organisations disclose AI usage to customers. Very little data exists on whether AI-driven personalisation increases risky or vulnerable behaviour. The charter states: “The findings of the study on AI use and adoption highlight a sector that is actively engaging with AI, but where levels of maturity, governance readiness, and risk awareness remain uneven. Against this backdrop, the principles set out in the Charter are intended to respond directly to the practices, gaps, and emerging risks observed across the sector.” Licensees are encouraged to inventory AI systems and apply appropriate testing, validation and safety controls.

Where Oversight Must Strengthen

The charter signals that voluntary principles can fill observed gaps without blocking innovation. Operators face a clear call to elevate governance where risk meets player outcomes, particularly as maturity varies sharply by use case. Regulators and licensees alike will need to track whether disclosure and data on behavioural impacts improve in tandem with deployment.

Reporting: Slot Beats

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