The Brook Raises More Than $50 Million for New Hampshire Charities Since 2019

The Brook has raised more than $50 million for New Hampshire charities since 2019. The funds have supported school-based mental health counselling, crisis response, food security, early childhood education and other vital services for Seacoast communities.

The property operates under the state’s charity casino model, directing a portion of all gaming revenue to local nonprofits through rotating five- to 10-day cycles. Hundreds of organisations have benefited, ranging from Angel Flight NE to Make-A-Wish New Hampshire, as reported by G3 Newswire.

To mark the milestone, The Brook will host a free drone show over the property on Friday, 25 September.

Spotlight on Key Beneficiaries

Andre Carrier, CEO of the 100 per cent employee-owned hospitality resort casino company, put the figure in perspective. “Fifty million is the headline. It isn’t what we think about,” Carrier said. “What we think about is a counsellor in a school office on a Tuesday morning, or a child facing a serious illness getting the wish they asked for. Every guest who walks through our doors is part of that.”

In 2023, Carrier approached Patte-Anne Ardizzoni to create Rising Tides a Mindset Initiative. The nonprofit places mental health counsellors in schools across several districts, with remaining funds addressing additional gaps such as food for Title I students. “People who are struggling don’t come with just one problem,” Ardizzoni said. “A counselor is there from 8 to 3, and then the child goes home. If there’s no food in the house, or no way for a parent to get to work, the school part doesn’t hold.”

Seacoast Mental Health Center uses the funding for outpatient behavioral health care, targeted case management, substance use disorder care and 24/7 mobile crisis response. “The funds received directly support critical care for thousands of individuals annually,” said Michael Wilson, Director of Development at Seacoast Mental Health Center. “This transformational investment helps ensure that everyone in our community who needs support can access life-saving services when they need them most.”

Blue Ocean Society for Marine Conservation, marking its 25th anniversary, runs more than 300 beach cleanups annually and reaches roughly 35,000 people through its education programs. “Unrestricted funding like this has an immeasurable impact on our ability to meet the needs of the community,” said Jen Kennedy, Executive Director and co-founder of Blue Ocean Society. “It helps us design and run our education programs, our beach cleanups and our whale research, and it lets us fill gaps as they come up.”

Sustaining Impact Through the Charity Model

The Brook’s consistent contributions since 2019 highlight the potential of New Hampshire’s charity casino approach to deliver ongoing support for essential community services. With the property featuring more than 800 gaming machines, live table games, a 10-table poker room, New England’s largest sportsbook and the state’s largest Stadium Gaming experience, the model ties commercial success directly to local welfare.

This framework offers operators a path to align business performance with measurable social outcomes, suggesting similar structures could prove valuable in other jurisdictions seeking to maximize the community benefits of gaming.

Reporting: G3 Newswire

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