BETBY Enters Polish Market with Betters as First Local Partner
BETBY has partnered with Betters to introduce its full sportsbook and Betby.Games esports feed into Poland, its first operator tie-up there. The CEE market recorded over €4bn in betting volume in 2025 and draws major operators despite noted regulatory gaps. The deal follows BETBY’s recent aggregator and regional expansions in Asia and South America.
SCCG Take — Local operator partnerships enable technology suppliers to navigate mature, competitive markets like Poland with tailored product sets. Execution will turn on how quickly Betters can leverage the esports vertical and additional integrations to gain share.
BETBY has launched in Poland through a partnership with local bookmaker Betters. The agreement gives Betters access to the full BETBY sportsbook solution, including the Betby.Games esports feed. This marks the Malta-based supplier’s first entry into the country.
The move follows BETBY partnerships with aggregator QTech Games in Asia and NGX in Brazil. Betters will use the platform to broaden its B2C sportsbook portfolio.
Konrad Łabudek, Chief Executive Officer at Betters, said BETBY stood out through its sportsbook technology, localised content offering and continued focus on product innovation. Łabudek added that the complete solution delivers a strong core sportsbook plus differentiated products to evolve the player experience in Poland.
Poland’s Scale in the CEE Region
Poland ranks as one of the largest betting markets in Central and Eastern Europe. Total betting volume exceeded €4bn (£3.4bn) in 2025. Flutter Entertainment and Entain have both targeted the region in recent years, though Entain is now withdrawing.
Local market experts including Dr Justyna Grusza-Głębicka have pointed to areas of the regulatory framework that could benefit from improvement. These observations have not deterred BETBY from viewing Poland as a natural extension of its strategy across established and emerging jurisdictions.
BETBY’s Regulated-Market Partnership Approach
Stefanos Karakidis, Director of Business Development at BETBY, stated that entering the Polish market represents a significant milestone in the company’s international growth strategy. Karakidis noted that the partnership with Betters reflects a deliberate focus on working with established local operators to deliver tailored sportsbook experiences and build sustainable growth in key regulated jurisdictions.
BETBY intends to expand its network of local Polish partners beyond Betters. The supplier sees the country as aligned with its broader commitment to regulated markets worldwide.
Reporting: SBC News
Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.
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