SCCG · Licensing

BEGE EXPO 2026 Names FashionTV Gaming Group Official Partner for Sofia Exhibition

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BEGE EXPO 2026 Names FashionTV Gaming Group Official Partner for Sofia Exhibition
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BEGE EXPO 2026 has named FashionTV Gaming Group its official partner for the 25-26 November event in Sofia. The tie-up includes branded game showcases, an Ania J-hosted FashionTV show, the FTV Diamond Parade and a gala party during the awards. It signals further integration of luxury fashion branding into Balkan gaming events.

SCCG Take — This partnership supplies a concrete template for lifestyle brand licensing at regional expos, sharpening operator focus on premium experiential channels.

BEGE EXPO 2026 will welcome FashionTV Gaming Group as its Official Event Partner for the first time. The exhibition takes place on 25-26 November at the Inter Expo Center in Sofia, Bulgaria. FashionTV Gaming Group, the largest brand licensor in the online gaming industry, will showcase its portfolio of branded games plus casino and sports websites under the FashionTV brand.

The partnership forms part of a wider strategic collaboration between the two companies across the Balkans. It reflects the gaming industry’s move toward combining technology and innovation with luxury brands, fashion, and premium entertainment, according to Focus Gaming News.

Exhibition Presence and Branded Game Portfolio

FashionTV Gaming Group will occupy a prominent position on the exhibition floor. It will display its expanding range of premium FashionTV-branded games developed and distributed by leading industry companies in different markets. The stand will also explore granting a limited number of licences to carefully selected leaders in the Balkans.

A special FashionTV show will feature singer Ania J, the official voice of FashionTV, alongside FashionTV models and a team of brand stars. The FTV Diamond Parade will move through the halls, linking fashion, luxury and gaming elements.

Awards Gala and Partner Reception

The experience continues at the BEGE EXPO Awards, where the Group will host one of its signature FashionTV parties. Performances by Ania J and the FashionTV models will anchor the evening. The Group will also hold its annual reception for its global network of partners, licensees and leading industry representatives.

The combined programme positions premium entertainment as a core part of the modern gaming calendar in the region.

Reporting: Focus Gaming News

Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.

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