Acres Manufacturing Secures DICJ Approval to Introduce Real-Time ScreeM Technology in Macau Casinos
John Acres sees Macau as an emerging slots market with GGR share climbing to 6.7% from 5.6% in Q2. Acres Manufacturing, now DICJ-approved, will launch ScreeM video overlays at G2E 2026 for real-time personalized engagement and virtual hosts. The focus rests on emotional rewards that cost nothing yet drive retention.
SCCG Take — Macau operators should assess ScreeM for immediate, low-cost emotional personalization that outperforms delayed fiscal comps and narrows the gap with mobile apps.
Macau stands to gain from next-generation slot technology as high-end table game growth moderates. John Acres, founder of Acres Manufacturing Co., identified the enclave as an emerging market for slots in comments reported by GGRAsia. Slot gross gaming revenue reached 6.7 percent of total casino revenue in the April-to-June period, up from 5.6 percent the prior year, despite the 12,000-unit cap on electronic gaming machines.
Acres Manufacturing, established in 2007, recently obtained approval from the Gaming Inspection and Coordination Bureau (DICJ). Its Foundation platform, which has gathered data on more than 40,000 slot machines across the United States since launching in 2021, forms the base. The company plans to add a video overlay component that directly addresses player engagement gaps.
ScreeM Delivers Instant Personalized Interactions
The new capability, called ScreeM, will be launched at the time of Global Gaming Expo (G2E) 2026 in Las Vegas later this month, and should be available for shipping in early 2027. It overlays video on existing slot machine screens to enable real-time audio and visual responses. The system connects directly to machines for control of the credit meter and supports cashless gaming, side bets, sports viewing, drink orders, jackpot handling and virtual host services.
Acres stated that competing systems typically evaluate players once an hour and delay any response until end of day. ScreeM instead reacts within a half second of player choices. It functions on any machine with one or more video screens, including electronic table games, allowing operators to add features without replacing equipment.
Emotional Rewards Outweigh Pure Fiscal Incentives
Acres emphasized that casinos allocate excessive attention to monetary comps while underinvesting in emotional connections. The technology supplies cheers, acknowledgments and instant bonuses through virtual hosts that appear on screen and speak to players. These interactions cost the operator nothing yet deliver greater perceived value than $10 in free play, according to the executive.
The approach draws on Acres’ prior development of the Acres Advantage casino management system, sold to IGT in 2003. It seeks to make every player feel like a winner regardless of session outcome, sustaining return visits in both mass and premium-mass segments. The company deliberately omitted facial recognition, relying instead on existing card and identification systems already in place at Macau venues.
Macau operators now hold a concrete option to close the personalization gap that separates casino floors from smartphone applications. The technology arrives precisely as slot share expands, offering a path to deepen engagement without expanding the physical machine count.
Reporting: GGRAsia
Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.
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