Playradar’s Fernando Mora: Data and Technology Now Play Strategic Role Connecting Leagues, Operators, and Fans
Fernando Mora details how the 2026 World Cup drove igaming innovation toward hybrid content, hyper-personalisation, and real-time sports engagement. Sportradar’s partnerships with Kalshi and Polymarket now cover over 20 global leagues to power prediction markets. Playradar advances expansion in Latin America, Spain, and Portugal at SBC Summit Lisbon.
SCCG Take — Operators must integrate real-time data infrastructure now to meet evolved fan demands and capture adjacent growth from prediction markets in regulated markets.
In an exclusive interview with Focus Gaming News, Fernando Mora, Sales Executive Lead for Playradar in Latin America, Portugal and Spain, detailed how the 2026 World Cup accelerated igaming innovation. Bettors now demand experiences that move beyond traditional casino formats, centered on continuous engagement, live data, and immersive mechanics tied to year-round sports.
Mora cited Playradar’s launch of four football-themed titles ahead of the tournament. These products blend interactive progression with official data to reward decision-making across the player journey. “From the perspective of my field, the 2026 World Cup accelerated innovation in igaming by showing how bettors’ expectations have evolved beyond traditional casino offerings,” Mora stated.
Operator Trends and Prediction Market Expansion
Operators must address three immediate factors: hybrid content bridging sports betting and casino play, hyper-personalisation via real-time data recommendations, and technology that delivers scale while meeting regulated-market compliance standards. Younger audiences in particular expect gamified, sports-connected platforms rather than static, outcome-only wagering.
Prediction markets do not displace traditional sports betting. Instead they broaden the ecosystem by drawing tech-savvy participants. “Prediction markets are not replacing traditional sports betting but rather expanding the entire ecosystem by attracting a new, tech-savvy audience and creating fresh growth opportunities through real-time, data-driven engagement,” Mora said. Sportradar supplies official real-time data, live content, and integrity services to Kalshi across MLB, NHL, MLS, and UFC. Its Polymarket partnership now spans over 20 global leagues, adding exclusive Bundesliga and EuroLeague streaming plus data for Grand Slam tennis, CBA, and Australia’s NBL.
Priorities for SBC Summit Lisbon and Latin American Growth
SBC Summit Lisbon will draw around 40,000 attendees and features Carsten Koerl, Sportradar founder and CEO, sharing the stage with Michael Jordan and Jason Robins of DraftKings. The panel underscores that data and technology have moved from supporting tools to strategic infrastructure linking leagues, operators, and fans. Mora expects the event to surface operator pain points and demonstrate how AI, integrated content, and real-time data improve efficiency and investment returns.
Playradar will use the summit to outline expansion across Latin America, Spain, and Portugal. The brand applies Sportradar’s sports data depth to igaming, targeting sustainable operator growth in regulated jurisdictions as prediction markets extend beyond the United States.
Reporting: Focus Gaming News
Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.
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