Grand Korea Leisure Signs MOU with COEX to Develop Tourism and MICE Programs for International Tourists
GKL signed an MOU with COEX to create tourism and MICE programs for international tourists, building on the location of Seven Luck Casino in the COEX cluster. The partners will engage in joint marketing, promotions, and research on visitor trends. Both presidents highlighted goals of multi-dimensional experiences and developing the area into a key hub.
SCCG Take — The agreement positions casino operators to expand their role in urban tourism platforms, fostering synergies with MICE infrastructure for greater economic contributions.
Grand Korea Leisure (GKL), the operator of Korea’s foreigner-only casinos, has signed a Memorandum of Understanding (MOU) with the exhibition and convention company COEX. The partnership will focus on developing tourism, MICE, and cultural linkage programs specifically for international tourists.
The agreement aims to leverage both organizations’ tourism and MICE infrastructure and networks. The goal is to deliver diverse tourism experiences to foreign visitors while contributing to the tourism industry and the local economy in the COEX area.
GKL already maintains a presence in the location, with one of its three foreigner-only casinos — Seven Luck Casino Seoul Gangnam — situated in the World Trade Center COEX MICE Cluster.
Expanding Collaborative Programs
The MOU will facilitate the development of a series of programs, joint marketing and promotions connected to international conferences and exhibitions, identification of joint publicity and collaboration opportunities with other COEX MICE Cluster member companies, and the exchange and research of information on visitation and consumption trends among international tourists.
Vision for the COEX Tourism Hub
GKL President Yoon Doo-hyun commented, “I hope this agreement will serve as a foundation for providing more multi-dimensional tourism experiences to international visitors. GKL will grow into Asia’s leading urban tourism platform company through integrated marketing that effectively connects surrounding tourism infrastructure.”
COEX President Sanghyun Cho added, “We will create tangible results through the combination of COEX’s MICE infrastructure and GKL’s capabilities in attracting international tourists. We will further expand our collaboration with COEX MICE Cluster member companies and related institutions to develop the COEX area into a representative tourism and MICE hub.”
This partnership, as detailed by Inside Asian Gaming, reflects a strategic alignment that could enhance the integration of casino operations within broader tourism and convention ecosystems in Korea.
Reporting: Inside Asian Gaming
Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.
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