Fanatics to Open Second Collectibles Store in Paris After London Outperformance

Fanatics is opening a collectibles store next month in Paris on Rue Saint-Lazare. The location sits in a tourist-heavy area and marks the company’s second permanent retail outlet dedicated to collectibles after its London flagship.

The London store on Regent Street has exceeded internal projections and prompted the Paris expansion.

London Store Surpasses Sales Targets

Fanatics projected around $6 to $8 million in first-year sales for the London location. Actual revenue reached roughly three times that figure. The store is on pace for about $40 million this year.

These results come from a division built on Michael Rubin’s $500 million acquisition of Topps in 2022. Fanatics Collectibles secured exclusive licenses with major sports and entertainment properties. The division recorded $1.6 billion in sales in 2024 and is on pace for $5 billion this year, as Sportico previously reported.

Existing Retail Operations and Overall Scale

Fanatics already operates brick-and-mortar outlets that include in-venue fan shops in dozens of U.S. stadiums, on-site retail for events such as the recent FIFA men’s World Cup, flagship New York City stores for the NBA and NHL, and team-specific locations including one for Paris Saint-Germain. The company has largely built its position through e-commerce and raised money at a $31 billion valuation in December 2022. Rubin has said an IPO could follow, without short-term concrete plans.

Rubin also stated earlier this year that Fanatics across its apparel, collectibles and betting divisions was on track for $14 billion in revenue. The Paris opening stays within the facts of measured physical expansion rather than broad reinvention of the retail model.

Reporting: Sportico

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