bet365 Adds French Pari-Mutuel Horse Racing via ZEturf Partnership
bet365 partnered with ZEturf to deliver pari-mutuel horse racing betting in France on its desktop and mobile platforms. The step builds on the operator’s May ANJ-licensed entry and 2026 World Cup product rollout. It coincides with 340 UK-related job cuts tied to higher post-2025 Budget taxes.
SCCG Take — Licensed operators can meet jurisdiction-specific product rules by integrating established local providers. Sustained UK tax pressure accelerates efficiency reviews even as European regulated footprints widen.
bet365 has expanded its horse racing markets in France through a partnership with local specialist ZEturf. The deal supplies pari-mutuel betting products tailored to the French market. Customers can access the offering on the operator’s desktop site and mobile app.
France’s horse racing sector runs on a pari-mutuel model that pools wagers and sets payouts according to total stakes on each outcome. ZEturf supplies daily racing programmes, results, expert tips and online betting infrastructure for both domestic and international races. Its platform integrates into bet365’s technology stack.
French Market Milestone
The partnership follows bet365’s entry into France under an Autorité Nationale des Jeux licence in May. The operator introduced Bet Builder, Cash Out, Bet Tracker and Sub On Play On features ahead of the 2026 FIFA World Cup. Alex Sefton, Global Chief Marketing Officer at bet365, said the horse racing launch marks a milestone in the company’s development in France. “The French market is a global benchmark, driven by iconic competitions and a highly discerning community of enthusiasts.” Sefton added: “We are proud to leverage over 25 years of horse racing betting expertise to offer an experience that combines the excellence of French pari-mutuel betting with the standards of innovation, performance, and quality for which bet365 is renowned internationally.”
UK Cost Environment
The French expansion arrives as bet365 conducts restructuring in its primary markets. The operator will cut around 340 positions across offices in Stoke-on-Trent, Gibraltar and Malta. A bet365 spokesperson cited a highly competitive trading environment together with increased regulatory and tax-related costs after the UK government’s November 2025 Autumn Budget. The reductions form the latest in a series of workforce adjustments among UK gambling companies in 2026, according to reporting by Yogonet International.
The French move also forms part of bet365’s wider international rollout, including a recent launch in Washington, DC.
Reporting: Yogonet International
Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.
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