Pragmatic Play Leads Swedish Slots at 21.9 Percent as Evolution Commands 77 Percent of Live Casino Turnover

Bettingbladet’s H1 2026 Swedish Online Gambling Market Report shows clear supplier leaders across verticals in the regulated market. Pragmatic Play holds an estimated 21.9 percent of total online slot turnover. Play’n GO follows at 21.1 percent.

Hacksaw Gaming accounts for 10.9 percent of slot turnover. At the game level, Book of Dead ranks first. Starburst, Legacy of Dead, Fire Joker, Pirots 4 and Gates of Olympus 1000 also appear in the top ten.

Live Casino Concentration and Game Performance

The live casino segment is more concentrated. Evolution represents approximately 77 percent of Swedish live casino turnover. Pragmatic Play holds 12.5 percent while other suppliers combine for 10.5 percent. Evolution’s Crazy Time generates around 10 percent of the supplier’s Swedish live casino turnover on its own.

Operator GGR results varied. Nordplay Group’s Klirr increased monthly GGR by approximately 31 percent between January and June. LeoVegas Group moved from €16.51m in January to €19.42m in June. Cherry posted 24 percent higher GGR in the second quarter. Unibet’s June GGR was 41 percent above January levels.

Market Settings and Channelisation Data

Average RTP across selected games ranged from 93.8 percent to 96.3 percent depending on the operator. Coolbet recorded the highest at 96.26 percent. Payment methods remain concentrated with Swish available at 96.5 percent of 85 analysed operators and Trustly at 90.6 percent. Overall channelisation stands at 84 percent. The regulated market is estimated at €2.5bn annually with operators subject to 22 percent tax on GGR. The findings appear in reporting by G3 Newswire.

Reporting: G3 Newswire

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