Playradar Executive Details Data-Driven iGaming Trends and Prediction Market Expansion Post-2026 World Cup

Fernando Mora, sales executive lead for Playradar in Latin America, Portugal and Spain, outlined key shifts in iGaming following the 2026 World Cup. In an exclusive interview with Focus Gaming News, Mora pointed to heightened bettor demands for interactive and personalized experiences that move beyond traditional casino formats.

The event demonstrated an ongoing convergence between sports passion and digital entertainment. Playradar launched four football-themed titles that integrate interactive mechanics with official data to reward player decision-making in real time.

Operator Focus on Hybrid Content and Personalization

Mora stressed that operators must address trends in wagering by adopting hybrid content that blends sports betting with casino elements. Younger players seek gamified platforms with continuous engagement rather than static outcomes.

Hyper-personalisation through real-time data recommendations has become essential. This must combine with scalable technology that meets compliance standards in regulated markets.

Prediction markets are expanding the overall ecosystem. They draw in a tech-savvy audience without displacing traditional sports betting. Mora stated: “Prediction markets are not replacing traditional sports betting but rather expanding the entire ecosystem by attracting a new, tech-savvy audience and creating fresh growth opportunities through real-time, data-driven engagement.”

Sportradar has partnered with Kalshi to supply real-time data, live odds and integrity services across MLB, NHL, MLS and UFC. Its expanded Polymarket agreement now covers over 20 global sports leagues, including exclusive Bundesliga streaming, EuroLeague Basketball and official data for Grand Slam tennis, the CBA and Australia’s NBL.

Strategic Role of Data at SBC Summit Lisbon

SBC Summit Lisbon is expected to attract around 40,000 attendees. Carsten Koerl, Sportradar founder and CEO, will share the stage with Michael Jordan and Jason Robins of DraftKings. The appearance reinforces that data and technology now function as strategic infrastructure linking leagues, operators and fans.

Mora will use the event to advance Playradar’s expansion plans across Latin America, Spain and Portugal. The brand applies Sportradar’s sports data expertise to casino content, targeting greater efficiency and sustainable growth in regulated jurisdictions.

Operators face clear demands to integrate these tools or risk falling behind evolving player expectations. The interview highlights infrastructure partnerships as central to scaling prediction markets internationally while maintaining market integrity.

Reporting: Focus Gaming News

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