Logifuture Builds on Africa Experience to Deliver Unconventional Products into Italy and Beyond
Niccolo Cassettari details Logifuture’s expansion from Africa into Italy using localized virtual sports and unique casino games that solve universal engagement gaps. Zoom Sport delivers 24/7 feeds with 20-30% turnover uplift by mimicking real events inside the sportsbook. The company accepts slower market adoption for unconventional products in favor of long-term differentiation.
SCCG Take — Operators gain a retention tool for off-peak hours but must budget for the extended adoption curve Cassettari describes. The strategy favors suppliers who treat innovation as structural rather than incremental.
In an exclusive interview with Focus Gaming News, Niccolo Cassettari, CBDO at Logifuture, described the company’s organic expansion from Africa into Italy and its development of products that depart from standard igaming offerings. Cassettari explained that the portfolio targets universal operator problems such as engagement gaps, off-peak dead time and cross-sell friction, with local tuning applied per geography rather than region-specific redesigns.
Africa provided the deepest operational base, allowing faster movement into the regulated Italian market that the company already understood. Cassettari noted that player habits in Africa favor constant activity, prompting Logifuture to create 24/7 experiences that increase time on platform instead of isolated transactions. In Italy the company avoided improved versions of existing supplier tools and instead introduced Simulate for instant-resolution bets on real teams and markets, plus Swipe Games as lightweight mobile casino mechanics that draw sportsbook users into casino play without interrupting their primary journey.
Zoom Sport Feed Addresses Operator Dead Hours
Zoom Sport operates as a continuous virtual sports feed with full matches approximately every 90 minutes, turbo leagues every 10 minutes, and entire seasons completed in a day and a half to two days. The product supplies the same prematch and live betting markets operators already price and manage. It sits inside the sportsbook alongside real leagues so that bettors encounter familiar teams and structures when live fixtures end.
Cassettari reported up to +20-30 per cent turnover uplift on sportsbooks running the feed. Logifuture released Zoom Tennis earlier this year and plans to launch Zoom Basket in Q3. The development roadmap emphasizes closer alignment to real-event feel and refined betting features over simply increasing match volume.
Market Time Required for Unconventional Offerings
Cassettari stated that the past year focused on planting seeds with non-standard products and demonstrating tangible benefits rather than relying on pitches. He observed that “Unconventional products don’t get an immediate reaction — the market needs time to catch up.” The company deliberately chose against me-too solutions, believing innovation must sit at the core for durability instead of quarterly wins. In 2026 those efforts are expected to mature.
The slower initial uptake represents a specific risk for operators weighing integration. Early results depend on giving the audience and internal teams sufficient time to adjust to formats that differ from both traditional sports and conventional virtuals. The counterbalancing advantage lies in sustained platform retention during periods where standard content cannot fill the schedule. Operators and suppliers will need to track not only immediate turnover metrics but also whether the quality-over-quantity discipline produces durable competitive separation as more markets mature.
Reporting: Focus Gaming News
Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.
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