Interblock Announces Omnichannel Platform to Move Electronic Table Games into Online Gaming
Interblock is launching an Omnichannel platform to bring its land-based ETG portfolio online with a unified player experience. The platform debuts at G2E 2026 but lacks disclosed rollout dates, jurisdictions or initial games. The move also expands slots, historical horse racing, Class II machines and the AMUSE category.
SCCG Take — Operators should evaluate how Interblock’s unified approach can integrate land-based and online channels, though full commercial details remain pending.
Interblock is introducing a new Omnichannel platform to extend its land-based casino games into the online sector. The platform will provide a unified experience across physical and digital environments while giving operators new ways to deliver the company’s content to customers.
The announcement describes the step as an important expansion into digital gaming. The Omnichannel product will be presented publicly for the first time at the Global Gaming Expo (G2E) 2026 in Las Vegas, scheduled from September 28 to October 1 at the Venetian Expo. Interblock provided no details on commercial rollout timing, target jurisdictions or which games would initially be available online.
Extending Beyond the Traditional Casino Floor
The digital push forms part of Interblock’s broader effort to reach beyond the conventional gaming floor. The company is introducing new ways for players to use its products while expanding its portfolio and developing its established gaming offer. This includes growth in its core electronic table game lineup with the Smart Pit, Stadium, Universal Cabinets, StarBar and standalone products.
Interblock is also expanding into slots, historical horse racing and Class II gaming machine segments. Another growth area is AMUSE, a casino entertainment category that uses mechanics not traditionally associated with casino gaming, including crash play, racing, targeting and community interaction.
Leadership Direction and Customer Focus
Kay Oswald, the company’s recently appointed chief executive, addressed the strategy: “We are challenging ourselves to keep improving,” and to “think differently,” but also to “stay close to what our customers and their players need,” Mr Oswald stated.
The platform reveal at G2E 2026 will clarify next steps. Operators tracking unified experiences will assess how this fits existing land-based installations and digital operations once further details emerge.
Reporting: GGRAsia
Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.
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