GLI Early Engagement Model Guides Operator Assessments of G2E Product Readiness
GLI begins work with suppliers 12-18 months pre-market to surface regulatory barriers at concept stage. Haugh advises G2E visitors to verify certification status, request 3-5 year roadmaps for integration, and match products to property-specific customer needs. This avoids sunk costs on non-deployable technology.
SCCG Take — Operators retain control by anchoring selections in their customer knowledge and demanding GLI certification. This approach mitigates certification risk while advancing seamless integration amid converging gaming segments.
Mackenzie “Mack” Haugh, chief delivery officer at Gaming Laboratories International, urges operators to assess G2E offerings for certification progress and supplier integration plans rather than isolated features alone.
Gaming Laboratories International engages suppliers from 31 locations at the concept stage, often 12 to 18 months before market entry. This provides visibility into regulatory friction points long before products appear on the show floor, according to CDC Gaming.
Certification Readiness Determines Deployment Viability
“In the past, people largely viewed the work of independent test labs as something that happened at the end of development,” Haugh said. Suppliers previously displayed concepts at G2E that later required extended certification timelines or proved uncertifiable.
Early involvement lets GLI flag needs for regulatory interaction before major investment occurs. “Nobody wants to invest that amount of time and then have a product not be certifiable or have to re-engineer it at the zero hour,” Haugh said. The result is faster time to market and certified products available for immediate purchase at the event.
Integration Roadmaps Align With Consumer-Driven Convergence
Haugh identified “a lot of old tech debt in our industry” and stated that “The future is all about integration. It’s about that seamless flow of plug-and-play products.” Operators should therefore probe supplier plans beyond the current display.
“What do they see as the three-to-five-year roadmap?” Haugh said. Suppliers with defined three-to-five-year and 10-year plans offer greater confidence that innovation continues after initial purchase. “As an operator, I want that confidence,” Haugh said.
Consumer expectations from connected technology are eroding boundaries between land-based and online segments. “The boundaries between gaming segments are slowly disappearing,” Haugh said. Personalization, loyalty integration, and AI now define product development beyond traditional math models or graphics.
Haugh recommended that operators first clarify their own property vision and customer base before evaluating displays. “They know their customer base better than anyone,” Haugh said. “They’re in the driver’s seat.” Products carrying GLI Certified status provide the clearest signal of floor readiness.
Reporting: CDC Gaming
Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.
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