DAZN Appoints Sports Betting Veteran Alex Gersh as CFO in Executive Realignment

DAZN has named sports betting industry veteran Alex Gersh as its new chief financial officer. Gersh replaces Darren Waterman, who moves into the newly created chief business officer role. The appointment forms part of a set of leadership changes at the sports entertainment platform.

Gersh previously held senior positions at Sportradar and Betfair. His prior work includes the Nasdaq listing of Sportradar. He reports directly to Shay Segev, chief executive officer of DAZN Group.

Patrick Delany, the ex-Foxtel Group CEO, joins as chief operating officer. Delany and Waterman both report to Segev. Alice Mascia departs after 4 years leading the DACH segment. Felix Krause returns as DACH CEO. The shifts recognize Waterman’s part in making DAZN profitable.

DAZN Leadership Changes Signal Growth Ambition

The adjustments underscore DAZN’s focus on expansion. Executives familiar with sports media and regulated markets assume central roles. Waterman’s transition to chief business officer specifically credits his contributions to profitability.

Prediction Markets Form Part of 2026 Strategy

DAZN partnered with Polymarket in January to add event contracts to its platform. Months later the company formed an exclusive global strategic partnership with ADI Predictstreet. The tie-up uses ADI Chain to create regulated prediction market products for sports fans worldwide.

Segev said: “Prediction markets are becoming one of the most exciting and rapidly growing forms of digital fan engagement.” He identified the United States as a major focus. According to GamblingNews, the leadership moves align with this direction and DAZN’s broader growth aims.

Reporting: GamblingNews

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