BlueOcean Gaming CEO Details Shift to Experience Layers in GameHub 2.0 and RideAlong

Dejan Jović, CEO of BlueOcean Gaming, says operators now face rising acquisition costs, regulatory complexity, and the limits of content aggregation. In an exclusive interview with Focus Gaming News ahead of SBC Summit Lisbon, Jović described how BlueOcean has evolved its platform to emphasize retention through personalization, gamification, and social features rather than simply adding more games.

Jović identified AI-driven personalization, fraud prevention, and operational efficiency as unavoidable topics at the summit. Beneath those discussions lies a deeper admission: chasing scale through new player acquisition does not build lasting value. Retention has become the central focus. At the same time, blurring lines between gaming, investing, and sports betting, combined with payment challenges and outdated infrastructure, stretch operator resources. GameHub 2.0 addresses these conditions with faster, more scalable architecture capable of handling higher transaction volumes in regulated markets.

Moving Beyond Game Catalogues to Distinctive Player Experiences

Access to a large game catalogue has become a baseline rather than a true differentiator, Jović explained. Most operators can offer the same titles, so the edge now depends on understanding performance, surfacing relevant games, and giving players reasons to return. BlueOcean has therefore expanded GameHub into an ecosystem that includes its Recommendation Engine and Lucky Wheel. The casino lobby itself must function as entertainment, guiding discovery and creating moments of anticipation. The casino lobby is becoming part of the entertainment itself, rather than simply a menu of available games.

Innovation increasingly arises from the layers around existing games. RideAlong, BlueOcean’s social gaming product, lets audiences participate alongside streamers. In each session a Driver plays while Riders place their own bets linked to the Driver’s multiplier, supported by live chat and leaderboards. This approach counters the solitary character of most iGaming by fostering community and shared outcomes.

Where Platform Differentiation Now Lies

Jović presented GameHub 2.0, Lucky Wheel, and RideAlong as connected layers of a single strategy. The foundation delivers speed and flexibility for regulated environments. Gamification and social participation then convert content into engagement that operators can measure and improve. A large catalogue remains essential but serves only as the starting point. The platforms that succeed will make content work harder for both operators and players through relevance, interaction, and identity. Operators should therefore evaluate suppliers on their ability to deliver integrated tools that turn standard games into reasons for sustained return visits.

Reporting: Focus Gaming News

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