bet365 Partners with ZEturf to Deliver Pari-Mutuel Horse Racing Markets in France
bet365 partnered with ZEturf to launch pari-mutuel horse racing betting in France on its website and app. The move builds on its May ANJ-licensed entry ahead of the 2026 FIFA World Cup. It coincides with 340 UK job cuts linked to higher taxes and competition.
SCCG Take — Partnerships with local pari-mutuel specialists enable operators to meet jurisdiction-specific volume requirements while offsetting domestic cost pressures through regulated expansion.
bet365 has partnered with horse racing specialist ZEturf to offer a full range of pari-mutuel betting markets in France. The products will be available on both the bet365 desktop website and mobile app.
The French horse racing market operates on a pari-mutuel model that requires high wager volumes to function efficiently. ZEturf supplies daily programmes, results, expert tips and online betting on domestic and international races. bet365 integrates the offering into its proprietary technology platform.
The operator has supported horse racing for more than 25 years and sponsors premier events globally.
Alex Sefton, Global Chief Marketing Officer at bet365, said: “The launch of our horse racing betting service in France marks a major milestone in bet365’s development. The French market is a global benchmark, driven by iconic competitions and a highly discerning community of enthusiasts.
“We are proud to leverage over 25 years of horse racing betting expertise to offer an experience that combines the excellence of French pari-mutuel betting with the standards of innovation, performance, and quality for which bet365 is renowned internationally.”
Market Entry Builds on May ANJ Licence Launch
bet365 entered France in May on an ANJ licence. It introduced Bet Builder, Cash Out, Bet Tracker and Sub On Play On ahead of the 2026 FIFA World Cup. The operator also launched in Washington DC recently.
UK Restructuring Coincides with International Push
The France expansion arrives as bet365 conducts restructuring that will cut 340 jobs in Stoke-on-Trent, Gibraltar and Malta. This is the fifth instance of layoffs across UK gambling conglomerates in 2026. Observers tie the reductions to the gambling tax increase in last November’s Autumn Budget.
A bet365 spokesperson told SBC News: “As an international business, we continually review and assess our operations to ensure the business’ long-term future. We’re currently facing a highly competitive trading environment, plus increased regulatory and tax-related costs.”
The source notes that bet365’s heightened international focus may signal things to come.
Reporting: SBC News
Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.
Local partnerships unlock regulated growth where domestic margins compress—France is bet365's proof case for offsetting UK tax pressure internationally.
This is the playbook we're seeing everywhere: operators can't just export their tech into new jurisdictions and win. France's pari-mutuel model demands local infrastructure and volume. bet365 partnered smart with ZEturf rather than build from scratch, turning compliance into speed. Meanwhile, 340 UK job cuts show the math—higher taxes at home accelerate international expansion.
- bet365 launched French pari-mutuel racing via ZEturf partnership, building on May ANJ licence
- 340 UK/Gibraltar/Malta job cuts tied to tax hikes and competition, fifth UK operator restructuring in 2026
- France entry part of global push ahead of 2026 World Cup; also recently launched Washington DC
SCCG angle: SCCG has placed operators with ANJ-licensed partners and navigated pari-mutuel compliance across multiple European jurisdictions. If you're looking to enter France or offset domestic cost pressure through disciplined international expansion, we know the licensed infrastructure providers and the regulatory path—no guesswork, no wasted cycles.
Gaming, betting and prediction markets — the desk’s read, every weekday.
Subscribe →