SJM Resorts Draws More Than 900 Participants to 2026 Summer Programme for Employee Families
SJM Resorts attracted more than 900 participants to its 2026 summer programme, which featured 48 courses for children aged 3-15 and new activities such as AI workshops and pickleball. The operator expanded capacity due to demand and maintains additional family supports including scholarships.
SCCG Take — Strong uptake signals the role of family benefits in Macau casino workforce stability without requiring further operational extrapolation.
SJM Resorts Ltd said its 2026 summer programme for employees’ children attracted more than 900 participants. SJM Resorts is the Macau operations unit of Hong Kong-listed casino firm SJM Holdings Ltd.
The programme ran in July and August. It featured 48 complimentary courses and themed activities for youngsters aged between three and 15. Participation was also open to children of relatives or friends of employees.
Activities Blend Learning With Recreation
The offerings covered sports, culinary arts, academic enrichment, creative science, and arts and culture. New additions this year included an artificial intelligence exploration workshop, pickleball, basic first aid, and children’s dining etiquette.
SJM Resorts organised parent-child activities that included cake-making, pottery, junior carpentry, and pizza-making workshops. Some sessions were held at the group’s Grand Lisboa Palace Resort. Participants also made Portuguese-style tiles and visited attractions at the Cotai property.
The casino firm expanded the programme’s class capacity this year in response to growth in demand. The initiative was designed to combine learning, personal development, and recreation while encouraging young participants to explore their interests and potential.
Component of Broader Employee Wellbeing Efforts
SJM Resorts said the programme forms part of its efforts to support the wellbeing of employees and their families. The company also runs workshops on parenthood, family activities, festive celebrations, as well as a scholarship programme for employees’ children. Details appeared according to reporting by GGRAsia.
Reporting: GGRAsia
Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.
Family-focused perks are now table stakes for Macau operators competing for talent in a constrained labor pool.
We track operational strategy across Asia-Pacific, and SJM's expansion of this programme signals how competitive Macau's labor market has become. Family benefits aren't window dressing anymore — they're workforce stability tools. Operators scaling in tight-labor jurisdictions need to understand what non-wage levers actually move retention needles.
- 900+ participants across 48 courses; expanded capacity due to demand
- New offerings include AI workshops, pickleball, first aid — blending education with recreation
- Part of broader family support including scholarships and parent workshops
SCCG angle: SCCG works with operators entering or scaling in Asia-Pacific. We connect clients to HR consultants, benefits providers, and regional operators who have tested family programming that moves retention metrics — not just morale surveys. If you're staffing up in competitive markets, we help you learn what works before you spend.
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