Codere Online Named Official NFL Betting Partner in Mexico Under Multi-Year Deal
Codere Online signed a multi-year deal to become Official Betting Partner of the NFL in Mexico, including sponsorship of the November 22, 2026 Mexico City Game and Super Bowl LXI. The pact emphasizes fan activations, hospitality, and responsible gaming compliance. It aligns two brands with deep roots in a high-passion market.
SCCG Take — The partnership supplies a compliant engagement platform that ties betting rights directly to league events. Operators gain a template for converting sponsorship spend into regulated customer experiences without altering core licensing footprints.
Codere Online has entered a multi-year agreement with the NFL to become the Official Betting Partner of the NFL in Mexico. The deal also names the operator Official Partner of Super Bowl LXI, Official Partner of the NFL Mexico Game, and Official Sports Betting Sponsor. Mexico ranks as one of the NFL’s most passionate international markets and a core territory for the Spain- and Latin America-focused operator.
The partnership, first reported by G3 Newswire, grants Codere Online sponsorship rights for the 2026 NFL Mexico City Game on November 22, 2026, between the San Francisco 49ers and the Minnesota Vikings. It further includes official sponsorship of the Super Bowl in Los Angeles in February 2027.
Partnership Scope and Fan Engagement Plans
Activations will span hospitality programs, VIP experiences, multi-city events in Mexico, and official NFL merchandise. The collaboration will deliver NFL-related content and experiences in accordance with standards of responsible gaming, integrity, and regulatory compliance. Codere Online gains a year-round platform to strengthen brand visibility, deepen customer engagement, and connect with highly engaged fans.
The agreement fits Codere Online’s established strategy of partnering with elite sports organizations that hold both global recognition and strong local relevance. It reinforces the operator’s premium positioning without extending into new jurisdictions or product lines.
Executive Statements on Strategic Fit
Carlos Sabanza, Director of Sponsorships and Public Relations at Codere Online, said: “Partnering with the NFL, one of the most iconic and influential brands in global sports, represents an important milestone for Codere Online and reinforces our ambition to remain associated with world-class sports properties. This agreement strengthens our premium positioning while underlining our long-term commitment to Mexico, a market with an extraordinary passion for the NFL. Together, we look forward to creating distinctive experiences that bring fans closer to the game and further enhance our sports betting and entertainment offering.”
Arturo Olivé, Managing Director of NFL Mexico, said: “Mexico is one of the NFL’s most vibrant and important international markets, with millions of passionate fans engaging with our game year-round. We are pleased to welcome Codere Online, one of Mexico’s most established and recognized online gaming and sports betting operators, as a partner. Together, we will elevate the fan experience through innovative activations, exclusive opportunities and unique moments that bring supporters closer to the NFL.”
The deal remains confined to Mexico and centers on sponsorship rather than technology supply or market expansion.
Reporting: G3 Newswire
Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.
Codere bought scale visibility in Mexico's hottest sports vertical without changing one licensing or product variable—pure leverage.
We see operators overpay for sponsorship that lives only on a jersey. Codere tied rights directly to game-day hospitality, VIP access, and content windows—turning spend into compliant customer acquisition infrastructure. Mexico is underbuilt relative to NFL passion, and this deal gives Codere the platform to own that gap for years.
- Multi-year deal includes 2026 Mexico City Game and Super Bowl LXI sponsorship rights
- Activations span hospitality, VIP experiences, multi-city events, official merchandise
- Reinforces premium brand without expanding jurisdictions or product lines
SCCG angle: SCCG helps operators structure sponsorship packages that convert marketing budgets into measurable customer touch points. We connect brands to league advisory networks, compliance architects, and activation vendors who've executed NFL-scale programs in regulated markets—so the deal pays back, not just promotes.
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