SCCG Management Will Be Represented at SBC Summit Lisbon 2026
TL;DR — SBC Summit 2026 in Lisbon runs 29 September to 1 October, the same three days as G2E 2026 in Las Vegas. SCCG Management will be represented at both: Booth 4020, an Open Office on 28 September and its fifth annual party on 29 September in Las Vegas, and on the ground at SBC Summit Lisbon on behalf of client partners. Meetings in Lisbon can be booked directly.
SCCG Take — Two of the industry’s largest events now fall in the same week on two continents, which forces a choice on most firms and splits the market’s attention. Being represented at both is the point: a European counterparty should not have to wait until the next cycle because the calendar collided.
By Stephen A. Crystal, Founder and CEO, SCCG Management
This year the industry’s calendar has done something awkward. SBC Summit 2026 runs 29 September to 1 October at Feira Internacional de Lisboa and the MEO Arena in Lisbon. G2E 2026 runs 29 September to 1 October at the Venetian Expo in Las Vegas. The same three days, eight time zones apart.
For most firms that is a choice. For our client partners it should not be, which is why SCCG will be represented on both sides of the Atlantic that week.
In Las Vegas
- Monday 28 September — our Open Office at SCCG’s Las Vegas office, the day before the show floor opens.
- Tuesday 29 September — our fifth annual G2E party at Tom’s Watch Bar.
- 29 September to 1 October — Booth 4020 at the Venetian Expo.
In Lisbon
SCCG will be represented at SBC Summit on behalf of several client partners, taking meetings across the European market with operators, suppliers, regulators and investors.
If your business is in Europe and your week is in Lisbon rather than Las Vegas, that is now a conversation we can have in person rather than one that waits for the next cycle.
Schedule an appointment
The Lisbon diary is open now, and the week fills in the order people ask.
Stephen A. Crystal is the Founder and CEO of SCCG Management, the gambling industry’s global connector.
About SCCG Management
SCCG Management is a global advisory firm with more than 33 years of experience connecting clients to strategic partners across the gambling industry. With an ecosystem of over 130 gaming-related partner companies, SCCG provides market representation, business development, capital introductions, and managed services to operators, technology providers, and brands worldwide. For more information, visit sccgmanagement.com.
Reporting: SCCG Management
Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.
When the calendar forces a choice, we make sure European and American markets can both be served in real time.
Two flagship events on the same three days splits the industry's attention and forces most firms to pick a side. We represent client partners on both continents that week because a European counterparty should not have to wait until the next cycle because the calendar collided.
- SBC Summit Lisbon and G2E both run 29 September to 1 October, eight time zones apart
- SCCG will staff Booth 4020 in Vegas and represent partners on the ground in Lisbon
- Meetings in Lisbon bookable now; diary fills in the order requests arrive
SCCG angle: If your week is Lisbon and your opportunity is in North America — or vice versa — we bridge that gap in real time using the same partner network and relationships we have built across 30-plus years in every regulated market. The collision does not have to cost you six months.
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