Fanatics Expands Injury Protection Program Through FAIR PLAY MAX Campaign With Dennis Haysbert
TL;DR — Dennis Haysbert has returned as the ambassador and voice of Fanatics Sports & Casino ‘s new FAIR PLAY™ MAX campaign launched ahead of the 2026 football season. Since September 2024, more than 500,000 bets have been saved through Fair Play Injury Protection. For the 2026 season Fanatics is adding Forward Progress Protection and the campaign will debut across digital and social channels this week.
SCCG Take — The expansion highlights operators using targeted bet protections to differentiate in NFL markets where injury outcomes directly affect hold.
Fanatics Sports & Casino has launched the FAIR PLAY MAX campaign with Dennis Haysbert as ambassador and voice. The campaign promotes the latest updates to the company’s injury protection offerings ahead of the 2026 football season.
The program builds directly on FAIR PLAY, which Fanatics Betting and Gaming introduced in 2024 as the first player injury protection programme. Under FAIR PLAY MAX, the company now provides First Half Injury Protection and Second Half Injury Protection at no charge. For the 2026 season, Fanatics is adding Forward Progress Protection, which covers bets on quarterback or running back rushing props that go over and protects them from negative-yard plays.
Since September 2024, more than 500,000 bets have been saved through Fair Play Injury Protection. This total includes nearly 200,000 professional football bets from last season.
Program Mechanics and Bettor Protections
The campaign messaging states that once an over hits, it stays a winner under FAIR PLAY MAX. This differs from other sportsbooks by extending protection across the full NFL season. Campaign creative includes two spots. “Fairwell” depicts the shift from standard industry practices to Fanatics protections on a football field. “Roadside” focuses on the expanded coverage for the upcoming season.
The campaign debuts this week across digital and social channels. Selena Kalvaria, Chief Marketing Officer of the Fanatics App, stated: “At Fanatics, we’re building a better way to experience sports and FAIR PLAY™ MAX is the latest example of how we listen to our community and innovate to ensure that bad luck on the field doesn’t have to turn into a bad beat.” She added: “Dennis is known as one of the most trusted, well-liked spokespeople in TV history, and we’re playfully engaging with that credibility with smart, entertaining creative.”
According to reporting by Yogonet International, the effort positions the protections as a response to bettors facing player injuries that alter outcomes.
Reporting: Yogonet International
Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.
Fanatics is turning bet insurance into a retention wedge—protections work when they move hold, not just headlines.
We've watched operators test bet protections for years, but Fanatics backing 500,000 saved bets since September with real money shows this isn't a gimmick anymore. Adding Forward Progress Protection on rushing props signals they're mining game data to find friction points that kill player trust. Insurance plays like this shift acquisition cost into lifetime value if the math works.
- 500K+ bets saved since September 2024; nearly 200K on pro football alone
- Forward Progress Protection now covers QB/RB rushing overs from negative-yard plays
- Dennis Haysbert returns as ambassador, campaign live this week across digital and social
SCCG angle: SCCG works with sportsbook platforms, data providers, and marketing partners across every regulated state. If you're evaluating similar bet protection features or need introductions to the tech and analytics vendors behind prop-level safeguards, we've been in those rooms and can connect you to the right partners fast.
Gaming, betting and prediction markets — the desk’s read, every weekday.
Subscribe →