Pronet Gaming Selects Flows to Deploy Orchestration and Gamification Across Network of More Than 50 Operator Brands

Pronet Gaming has selected Flows to integrate orchestration and gamification technology across its platform. The deployment reaches a network of more than 50 operator brands.

Pronet Gaming operates as a global igaming technology provider with a strong focus on Asia. It delivers sportsbook, casino, betting exchange, and retail solutions to operators. Flows will supply a dedicated gamification layer to support new player engagement mechanics, promotional campaigns, and interactive experiences.

The integration connects systems to orchestrate data, decisions, and actions in real time. This approach automates workflows at scale. Every brand in the network gains the same speed and flexibility without dedicated development resources.

Technology Capabilities in Focus

Flows functions as igaming’s orchestration platform. It powers automated operations and unlocks use cases that include an AI layer called Flo for building automations by voice or text. The setup frees Pronet Gaming to adapt technology to operator needs without lengthy development cycles.

Leadership Perspectives

Dan de Souza, VP commercial at Flows, said: “The real value of Flows is giving businesses the freedom to think differently about what they can build next. Pronet Gaming has built its platform around giving operators technology that adapts to their needs, and rolling Flows out across more than 50 brands shows real confidence in what we can do at scale. As a supplier, Pronet Gaming can now connect systems, turn real-time data into action, and execute new ideas without lengthy development projects, including through Flo, our AI layer that lets teams build automations live, by voice or text. That same speed and flexibility now reaches every brand in its network. We see huge potential in what we can build together, and we’re looking forward to helping Pronet Gaming integrate, automate, and accelerate as it continues to expand what it offers its operators.”

Sam Frazer-Bossom, senior commercial lead at Pronet Gaming, said: “Our focus is always on giving our operators the best technology to innovate and deliver stronger player experiences. Adding Flows gives us an orchestration layer that can connect activity across our platform, automate more, and help us bring new ideas to life faster without relying on lengthy development cycles. Combined with Flows’ gamification capabilities, we see significant potential in what we can build and deliver for our operators.”

The announcement aligns with Pronet Gaming’s aim to deliver flexible, market-ready technology for operators to launch, localise, and scale.

Reporting: Focus Gaming News

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