betTOM Secures One-Year Official Betting Partnership with Stockport County
betTOM has signed a one-year deal making it Official Betting Partner of Stockport County for the 2026/27 season. The activation covers matchday branding at Edgeley Park plus digital and social channels. This follows the operator’s earlier Burnley FC sponsorship since its 2025 UK launch.
SCCG Take — The sponsorship shows newer UK operators using targeted lower-league deals to gain direct fan exposure where acquisition costs remain structured and visibility is concentrated.
betTOM has agreed a one-year partnership with Stockport County to become the League One club’s Official Betting Partner.
The agreement will deliver betTOM branding on static signage, stadium screens and LED boards at Edgeley Park for the full 2026/27 season. It also includes sustained presence on the club’s digital and social-media platforms plus access to exclusive content with players and staff.
betTOM’s Continued Football Sponsorship Activity
The deal builds directly on the operator’s existing activity in English football. betTOM began operating in the UK in 2025, offering online sports betting, gaming and casino products. It previously secured a landmark sponsorship with Burnley FC.
Paul Colley, betTOM CEO, said: “We’re delighted to partner with Stockport County, a club with a proud history, a passionate fanbase and real ambition for the future.
“After a promising first year in operation, we have been looking for the right opportunities to introduce betTOM to more football supporters, and Stockport County is an excellent fit. Edgeley Park has a fantastic atmosphere, and we’re looking forward to supporting the club throughout the season while building a meaningful connection with its fans.”
Club Commercial Perspective
Ryan Green, Stockport County’s Commercial Sales Director, said: “We’re pleased to welcome BetTOM to Stockport County as our Official Betting Partner. This is an exciting partnership with an ambitious brand, and it will provide BetTOM with strong visibility at Edgeley Park and across our digital channels throughout the season. We look forward to working closely with the team at BetTOM and developing a successful relationship over the coming year.”
As reported by G3 Newswire, the partnership pairs an ambitious betting brand with one of League One’s most recognisable and well-supported clubs.
Reporting: G3 Newswire
Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.
Newer operators are buying targeted League One visibility where fan engagement is tight and cost per impression stays predictable.
We track every serious UK operator's market-entry playbook, and betTOM's approach — lower-league clubs, concentrated local fanbases, structured spend — is the rational alternative to splashy Premier League gambles. For brands testing sponsorship ROI or looking to scale regionally, this model offers measurable fan touchpoints without the inflated Championship or top-flight price tags.
- One-year Official Betting Partner deal for 2026/27 season at Edgeley Park
- Includes matchday LED, digital, social, and exclusive content access
- Follows betTOM's 2025 UK launch and earlier Burnley FC sponsorship
SCCG angle: SCCG connects operators to clubs, agencies, and rights holders across every tier of UK and European football. If you're sizing up sponsorship deals — League One to Premier League — we broker the intros, vet the inventory, and help you structure terms that tie spend to acquisition. We've placed partners in every regulated market; football sponsorship is part of that toolkit.
Gaming, betting and prediction markets — the desk’s read, every weekday.
Subscribe →