Alea Founder Charlotte Lecomte on Building Flexible Jackpot Tools from Operator Experience

Charlotte Lecomte, founder and CPO at Alea, drew directly on her background running a B2C online casino to shape the company’s B2B product strategy. In an exclusive interview with Focus Gaming News, Lecomte outlined how practical operator challenges informed the design of tools offering greater customization for RTP management, free spins, and the Alea Jackpot launched earlier this year. The approach prioritizes solving backend friction while enabling creative campaign building.

From Backend Friction to Adaptable Jackpot Campaigns

Lecomte explained that operator management centers on issues such as game integrations, API stability, and real-money reliability. Alea first built its aggregator for its own casino to address those exact problems. Ownership of the technology then allowed experimentation that translated into products giving other operators more control.

The Alea Jackpot was developed in-house after Lecomte identified a market split. Established solutions offered customization but at high cost as marketing tools. Cheaper alternatives generated revenue yet provided little control over setup or segmentation. A lot of jackpot products still come with fairly fixed structures, so Alea wanted to make the setup much more adaptable. Operators can now tailor campaigns to events like Christmas or the World Cup, or to ongoing retention goals.

The same principle applies to the new Free Spin Management solution. Marketing teams gain templates, distribution controls, and clearer cost visibility. Lecomte noted this freedom to test ideas and differentiate mirrors what the team sought while operating its own casino.

UX Redesigns and AI as the Next Platform Shift

Product decisions at Alea combine operator feedback, data analysis, and market trends. The jackpot project tested this process. Many operators requested traditional mechanics, yet the team pursued a modern, gamified design for flexibility. European interest materialized as expected, but North American and sweepstakes demand proved far stronger than anticipated.

The core development challenge involved UX that supports deep customization without complexity. Marketing teams need trust in the tool to avoid costly errors. The team redesigned the UX three times, added guardrails in the setup flow, and included a simulator for previewing campaign behavior.

Lecomte identified AI as the unmet need for the next major product wave, especially in Player Account Management platforms. These core systems have inherent limits in customization across clients. AI could enable tailored builds around specific operations, ultimately requiring fewer generic B2B providers.

This operator-rooted lens produces tools that align closely with daily realities rather than theoretical features alone.

Reporting: Focus Gaming News

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