Brazilian Senate Committee Approves Bill Imposing Broad Bans on Betting Advertising and Sponsorship

Brazil’s Science and Technology Committee (CCT) has approved legislation that would impose sweeping restrictions on betting advertising and sponsorship while creating a risk-based system to evaluate gambling products. Bill 2.470/2026, introduced by Senator Damares Alves and six other senators, would amend the country’s fixed-odds betting law. Senator Alessandro Vieira backed the proposal with a substitute text, and the committee also approved an urgency request for Senate Plenary review.

The approval followed a public hearing where government representatives and industry members offered contrasting views. “This is a non-partisan initiative. It stems from society’s current understanding of the extent of the damage caused by so-called betting,” the rapporteur stated.

Scope of Proposed Advertising and Sponsorship Restrictions

The approved text would ban direct and indirect betting advertising across television, radio, print, outdoor media, streaming services, podcasts, social networks, websites and other internet environments. Instant messaging, SMS, email, notifications, telemarketing, algorithmic targeting and behavioural profiling would also be restricted.

Bonuses, promotional credits, free bets, rewards, free spins, cashback and loyalty programmes intended to encourage betting would be prohibited. Advertising could not portray gambling as risk-free, a source of income, a financial solution, guaranteed profit or a means of recovering losses. Authorised operators could continue strictly institutional communication through official channels, subject to content limits.

Betting sponsorship involving sports organisations, competitions, broadcasts, cultural events, educational and social projects, influencers, athletes and celebrities would be barred. Brand exposure, naming rights, licensing arrangements and ambassador roles would fall within the ban. Existing contracts would receive 24 months for adaptation or termination.

Product Risk Assessments and Conar’s Parallel Advertising Updates

A competent federal executive body would assess betting products before market release, weighing factors including rapid results, repeated betting cycles, random outcomes, intermittent rewards, near-miss incentives and features encouraging users to chase losses. Products considered excessively risky could not be offered. Roulette, slot machines, collision games and simulated virtual sports are among those identified as potentially falling into that category.

Operators could not use information from self-excluded customers, people undergoing treatment or users who requested marketing blocks to reactivate betting activity. The text would also ban credit-card betting, predictive models used to identify periods of greater vulnerability and platform mechanisms that hinder users from stopping betting or activating restrictions. Permanent age-verification, self-exclusion and voluntary betting-limit systems would remain mandatory.

Separately, Conar’s Content Council approved revisions to Annex “X” of the Brazilian Code of Advertising Self-Regulation. The changes increase responsibility across the advertising chain and strengthen action against illegal betting promotion. Mandatory warnings under Ordinance SPA/MF No. 1,964/2026 must receive greater prominence. Conar also plans closer oversight of influencers and affiliates, including an accreditation programme. A new checklist for protecting children and teenagers adds restrictions on campaign elements associated with young audiences, including anthropomorphized animals.

As reported by iGaming Business on September 3, 2026, the two developments would place further controls on how betting operators promote their services and reach vulnerable audiences. The bill’s advance requires operators to prepare for material changes to customer acquisition, product design and compliance frameworks as plenary debate approaches.

Reporting: Casino News Daily

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