TaDa Gaming Signs bet365 Agreement to Supply Localised Casino Content in Brazil

TaDa Gaming has signed a new agreement with bet365. The deal expands the provider’s high-performance casino content across Brazil’s evolving regulated market, delivering its portfolio of localised and certified titles to bet365 customers. Distribution is handled through Light & Wonder, Inc.

Tailored Games Gaining Traction

The Fortune Gems and Lucky slots series were specifically developed with Brazilian audiences in mind and have built a loyal following. A recent addition, Fortune Garuda 500, has demonstrated particularly strong momentum through its fast-paced gameplay, high-impact mechanics and localised approach. This combination of global game development expertise with market-specific design exemplifies TaDa’s overall strategy.

The provider’s work with streamers and influencers, including high-profile collaborations and celebrity-led content, has changed how game providers connect with players. These efforts create new routes to retention that go beyond traditional promotion.

bet365 has identified Latin America as a key growth region. The opening of its headquarters in Barueri reinforces this commitment, backed by technology and responsible gaming policies developed over more than two decades.

Shared Focus on Market and Responsibility

For TaDa Gaming the agreement marks another step in its global strategy and recognition of its Brazilian proposition. For bet365 the partnership adds proven, locally relevant content from a certified provider with established understanding of the market and regulatory environment.

Ray Lee, director of business development at TaDa Gaming, said: “Our success in Latin America has been built on combining global game mechanics with authentic localisation and finding new ways to connect with audiences. Working with bet365 is an exciting opportunity to bring that experience to an even wider audience while supporting our shared commitment to responsible, sustainable growth in Brazil.”

Rafael Urbach, head of gaming – LatAm at bet365, added: “We are always focused on creating an extraordinary experience for our customers by offering a premium platform, and collaborating with leading companies in the sector helps us achieve that. Working with TaDa allows us to deliver a high-quality product experience, with a premium portfolio of games tailored to local preferences and aligned with our commitment to safer gaming.”

The arrangement was first reported by Focus Gaming News.

Reporting: Focus Gaming News

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