Gaming Corps Secures NHL Alumni Association Licence Through PlayWin Partnership for Two Initial Titles
TL;DR — Gaming Corps partnered with PlayWin to access the NHL Alumni Association licence covering more than 1,000 retired players. Two initial titles, a hockey shootout game and casino slot, target regulated markets in North America and the Nordics. The deal merges sports IP with slots and non-traditional mechanics.
SCCG Take — The arrangement equips operators with recognisable sports personalities to drive engagement in regulated jurisdictions where sports-themed content holds specific appeal.
Gaming Corps has partnered with PlayWin to access the NHL Alumni Association licence and its roster of more than 1,000 retired NHL players. The agreement will initially deliver two titles, a hockey shootout game and a casino slot, that feature some of the greatest names in hockey.
The content targets regulated markets with particular emphasis on North America and the Nordics. It combines PlayWin’s sports intellectual property with Gaming Corps’ experience in premium slots and non-traditional casino games, as reported by G3 Newswire.
Partnership Structure and Market Focus
PlayWin specialises in developing and commercialising entertainment experiences based on premium sports intellectual property. Its licensing partnerships include the NHL Alumni Association. The tie-up creates digital experiences that celebrate defining moments from legendary sporting careers and reconnect fans with athletes at the peak of their performance.
PlayWin also holds rights to legendary athletes from basketball and baseball. This opens the potential for further game collaborations between the two companies.
Leadership Commentary
Juha Kauppinen, CEO of Gaming Corps, said: “Securing access to intellectual property of this calibre is something extra special. Sports legends are among the strongest brands in global entertainment, and together with PlayWin we have the opportunity to create something genuinely different for the casino industry. I’d like to thank Manny and the entire PlayWin team for choosing Gaming Corps as their development partner and for the confidence they’ve shown in our team. With our expanding portfolio of premium slots and non-traditional games, we believe we’re uniquely positioned to turn these iconic athletes into engaging gaming experiences for players across both North America and the Nordics.”
Manny Bains, CEO of PlayWin, said: “We’re thrilled to be partnering with Gaming Corps on this. They have over time built an impressive portfolio of both innovative non-traditional games and premium slots, making them a perfect partner for us. Together we’re revolutionizing the sports and entertainment gaming space, giving fans the chance to experience their favorite legends the way they remember them best, at the absolute peak of their game.”
Reporting: G3 Newswire
Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.
Branded sports IP meets regulated slots — smart for nostalgia-driven player acquisition in mature North American markets.
We've seen sports IP licensing reshape engagement in saturated markets. This deal gives operators a proven emotional hook — retired legends — in formats that comply across North America and the Nordics. It's differentiation where acquisition costs are brutal and brand recognition still converts.
- Licence covers 1,000+ NHL Alumni for two titles: hockey shootout game and casino slot
- Targets regulated North American and Nordic markets where sports nostalgia drives retention
- PlayWin holds basketball and baseball rights, opening door for multi-sport content pipeline
SCCG angle: SCCG brokers content and licensing partnerships across 545 partners in every regulated market. If you're an operator looking to license or integrate branded sports IP, or a studio pursuing athlete or league partnerships, we connect the commercial and compliance dots fast.
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