Brazil Senate Committee Advances Bill 2.470/2026 with Wide-Ranging Betting Ad and Sponsorship Limits

The Science and Technology Committee (CCT) of Brazil’s Senate approved Bill 2.470/2026 on Wednesday, imposing extensive new restrictions on advertising, sponsorship, and certain betting practices. Authored by Senator Damares Alves and six other senators, the measure amends the fixed-odds Betting Law to address mental health, consumer protection, and family finances. Senator Alessandro Vieira, as rapporteur, delivered a favorable substitute opinion and stated: “This is a non-partisan initiative. It stems from society’s current understanding of the extent of the damage caused by so-called betting.”

The bill establishes product risk classification criteria, clarifies operator duties, and creates new criminal offenses. It also secured urgency status for full Senate consideration. Vieira’s text followed a public hearing featuring opposing positions from government officials and betting industry representatives. As reported by iGaming Business, the approved language targets a broad set of marketing and promotional tools.

Advertising, Sponsorship, and Protection Measures

The substitute text prohibits direct and indirect betting advertising across radio, television, newspapers, magazines, outdoor media, streaming, podcasts, social networks, apps, websites, blogs, forums, search engines, instant messaging, SMS, email, telemarketing, and algorithmic targeting. Promotions including bonuses, promotional credits, free bets, cashback, free spins, rewards, and loyalty programs are banned. Messages presenting betting as risk-free, a source of income, or a way to recover losses are also barred.

Sponsorship of sports clubs, federations, leagues, broadcasts, cultural events, educational projects, political parties, influencers, athletes, and celebrities is prohibited, including naming rights and ambassador roles. A 24-month adaptation period applies to existing contracts; new signings or extensions are limited to those expiring within that window. Sponsorship involving children, youth sports, mental health campaigns, or financial education is separately barred.

Operators cannot contact self-excluded users or those showing risky behavior, nor exploit economic distress, debt, anxiety, or other vulnerabilities. Platforms must provide age verification, cross-operator self-exclusion, wagering limits, and persistent risk alerts. Institutional communications on owned channels are allowed but restricted to basic identification, rules, self-exclusion tools, and warnings, without any retention incentives. Operators bear responsibility for affiliates and paid promoters.

Risk Classification, Oversight, and Enforcement Provisions

Products face prior evaluation by a federal authority based on short-duration results, random mechanisms, intermittent rewards, near-miss features, loss recovery incentives, and design elements that hinder stopping. High-risk items face mitigation requirements; excessively risky products such as roulette, slot machines, collision games, and simulated virtual sports cannot be offered.

Digital platforms must remove noncompliant ads after specific notification, preserving due process and exempting journalistic or opinion content. New infractions fall under Law 14.790 of 2023, with administrative fines reaching BRL2 billion ($392.8 million). Promoting unauthorised betting becomes a crime carrying one to five years imprisonment, increased by up to two-thirds if involving influencers or public figures. A 24-month quarantine restricts personnel movement between operators and regulatory bodies in either direction.

The committee text itself notes that these rules would leave the illegal market unaffected, creating conditions for it to expand while regulated operators absorb the compliance burden. This limitation underscores the enforcement gap that lawmakers must still address if the bill advances. Operators will need precise systems to classify products and monitor behavior within the defined criteria, while regulators face the task of issuing timely technical standards to prevent market distortion.

Reporting: iGaming Business (iGB)

Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.