Avanti Studios Appoints Jonas Ericson as CFO After EUR 10 Million Raise to Scale Live Casino Operations
Avanti Studios appointed Jonas Ericson, former global head of finance at Klarna with prior CFO experience at Eytys, as its new CFO. The hire follows a EUR 10 million raise and supports the shift to scaling 3D live casino products. Avanti holds deals with bet365, Entain, Luckia, and Light & Wonder.
SCCG Take — The appointment supplies targeted finance and M&A skills exactly when Avanti must convert innovation into profitable operator channels beyond the initial capital infusion.
Avanti Studios has named Jonas Ericson chief financial officer. The live casino startup made the appointment as it transitions from initial funding to operational execution.
Ericson joined Klarna in January 2020. He progressed from senior account manager to new products and M&A officer, group competence lead, and global head of finance. Before Klarna he served three years as CFO of Eytys, a Swedish footwear brand. His prior roles include group business controller at The Chimney Pot, a post-production company for films and commercials, and financial analyst and controller at Nordea.
Ericson described the move from an established firm to the startup as a significant choice. He stated: “No one in the live casino space is even attempting the ideas that Avanti Studios has already implemented, and I’m looking forward to using this position to grow the brand’s profitability and global impact as CFO.”
Leadership Buildout After Funding Round
Avanti Studios co-founder Gustaf Hagman welcomed the hire. Hagman said Ericson’s finance expertise addresses a specific need as the company assembles specialists to meet its goals. The firm previously raised EUR 10 million ahead of its live casino launch. It now requires more than capital to advance.
Technology and Commercial Agreements
Avanti Studios applies 3D animation and motion capture to produce distinctive live casino experiences. The company maintains agreements with bet365, Entain, and Luckia. It also holds a distribution deal with Light & Wonder. According to reporting by GamblingNews, these steps position the startup to convert its product approach into commercial results.
Reporting: GamblingNews
Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.
Avanti hired M&A muscle exactly when the hard part starts: converting 3D tech into sustained operator revenue.
We track dozens of live casino studios, and most die between seed and scale. Avanti's bringing in a Klarna finance lead with M&A chops right after a ten-million-euro raise signals they understand the difference between demo deals and profitable distribution. That timing matters — especially when you're running 3D motion capture against Evolution's efficiency.
- Jonas Ericson joins from Klarna (M&A, finance) after Avanti closes EUR 10M round
- Avanti holds operator deals with bet365, Entain, Luckia; distribution via Light & Wonder
- Appointment targets profitability and global expansion beyond initial product launch phase
SCCG angle: We've placed leadership across 545 gaming partnerships and know which studios survive the seed-to-scale valley. If you're an operator weighing Avanti or any emerging live studio, or a supplier watching the content landscape shift, we connect you to the right commercial, tech, and finance talent to make or validate the call before the contract.
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