
G2 Digital has selected The Unit to build website and mobile app infrastructure for Vegas Club Casino ahead of regulated expansion into US and Canadian iGaming markets. The project runs on White Hat Gaming PAM and continues prior collaboration between the firms. Founders bring operator experience from Rush Street Interactive, bet365, and related companies.
SCCG Take — Established development partners enable new brands to prioritize UX differentiation where regulatory compliance and market competition intersect.
G2 Digital has partnered with The Unit to develop the website and mobile application for its Vegas Club Casino brand. The agreement covers frontend and backend engineering, mobile development, user experience design for the Vegas Club Casino platform, with the project also including ongoing product development. The platform operates on White Hat Gaming’s Player Account Management (PAM) platform and supports rollout across regulated iGaming jurisdictions in the United States and Canada.
The project builds on previous work between the two companies. It supplies G2 Digital with dedicated technology resources for the brand launch in North America, as first reported by iGaming Future. The Unit delivers these capabilities from its base in Ireland alongside offices in Gibraltar, Moldova, and New York.
The Unit supplies the full stack required for a mobile-first casino product. Its services also include AI modules, Web3 engineering, and technical consultancy, though the current mandate centers on intuitive design and reliable backend operations. The agreement expands The Unit’s existing portfolio of operator and platform projects while giving G2 Digital specialist support tuned to regulated market requirements.
G2 Digital was co-founded by Greg Carlin, previously a co-founder of Rush Street Gaming and Rush Street Interactive, and Dan Alexander, who has held senior positions at Mansion, bet365 and PlayStar. Paddy Casey is Co-Founder of The Unit.
“Players expect fast, intuitive, mobile-first products, and that’s exactly where we specialise, providing a key differentiator for our platform and operator partners,” said Paddy Casey. “Launching a new casino brand is an opportunity to create a genuinely differentiated experience from day one and we’re excited to work alongside the G2 Digital team to help them create experiences that stand out in competitive markets.”
“Vegas Club Casino is rooted in the idea that great casinos have always been about the details, from the games and technology to the way players are treated,” said Greg Carlin. “We have been intentional about every aspect of the product, and The Unit has been an important partner in bringing that vision to life. Their expertise is helping us build an experience that stands apart in a very competitive market.”
Reporting: iGaming Future
Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.
We've watched too many brands race to market with off-the-shelf builds that all feel the same. Greg Carlin and Dan Alexander know better — Rush Street, bet365 pedigree — so they're investing in custom UX and proven infrastructure before launch. That discipline separates contenders from also-rans in saturated regulated markets.
SCCG angle: SCCG works both sides — we've placed talent at White Hat Gaming and connected platform providers across 30 regulated markets. When a credible new brand needs the right tech and go-to-market partners before launch, we broker those introductions and help structure partnerships that actually move the needle.
Gaming, betting and prediction markets — the desk’s read, every weekday.
Subscribe →