TRUE LABS Names Sergey Glamazda Chief Executive Officer Following Brand Rebranding

TRUE LABS has appointed Sergey Glamazda as Chief Executive Officer. The iGaming solutions provider assigned him responsibility for strategic development, product portfolio expansion, and international market positioning after the company’s recent rebranding.

Glamazda previously oversaw the Esports and Entertainment department at PARI for more than two years. His duties there covered user acquisition and retention, streamer marketing, media rights acquisition and activations.

Glamazda’s iGaming and Esports Leadership Record

Glamazda served as CEO of Virtus.pro, one of the world’s most successful esports clubs. Between his esports roles he held the CEO position at GameBeat, an iGaming provider. There he expanded distribution to 350 active operators, drove a game-engine update supporting cluster, gamble and crash mechanics, increased game production, delivered 70 per cent growth in monthly GGR, and set up the company’s operations and office in Serbia.

Glamazda said: “I’m joining TRUE LABS at a very important point of the brand’s lifepath and overall market situation. The market now needs tools that actually help operators make decisions: on retention, on partner segmentation, on how they engage players around big wins. My time at Virtus.pro and leading esports at PARI taught me to build products around the audience, not around metrics for their own sake. That’s the focus we’re bringing to TRUE LABS. Our analytics provide customers not just with numbers, but with actual solutions and insights that could help them boost their business. We have already begun – as of now we’ve released more than 19 slots YTD, grew 50 per cent YoY basis with more to come with new modern slots, game content and customer promotion lobby”.

The appointment aligns with the provider’s emphasis on operator-facing analytics, as first reported by G3 Newswire.

Operator Tools and Growth Trajectory

The incoming CEO highlighted the need for products that deliver decisions on retention and player engagement rather than isolated metrics. TRUE LABS has released more than 19 slots year-to-date and recorded 50 per cent YoY growth. The appointment places an experienced operator of both esports organisations and iGaming suppliers at the helm during a defined phase in the brand’s development.

Reporting: G3 Newswire

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