Swedish Licensed Gambling Turnover Rises 5.1 Percent in Q2 2026 on Online Strength
TL;DR — Swedish licensed gambling revenue rose 5.1% to SEK7.4bn in Q2 2026, led by 7% growth in online gaming and sports betting to SEK4.96bn. Spelpaus registrations fell 0.7% to under 138,000 while 2,186 unlicensed sites remained active. Channelisation slipped to 84% in 2025.
SCCG Take — Online channels sustain licensed growth while channelisation continues its multi-year decline. Updated Spelpaus requirements test whether tighter verification can slow unlicensed migration.
Licensed gambling operators in Sweden generated SEK7.4bn (€669m) in turnover during the second quarter of 2026. The total reflected a 5.1 percent increase from the same period in 2025, according to figures published by regulator Spelinspektionen as reported by Focus Gaming News. Online gaming and sports betting accounted for the largest share.
Online gaming and sports betting produced SEK4.96bn, up slightly more than 7 percent year on year. This channel drove the overall advance. Other segments posted flatter results or smaller gains.
Channel Breakdown
State-run lotteries and slot machine games contributed SEK1.43bn with little change from Q2 2025. Games operated for public benefit, including lotteries and bingo, generated SEK863m. Bingo held steady near SEK51m.
Land-based commercial gambling rose nearly 13 percent to SEK73m. Land-based casino turnover stayed negligible after the closure of the last Casino Cosmopol venue in April 2025.
Oversight Metrics
Registrations in the Spelpaus self-exclusion system fell 0.7 percent from the prior quarter. Just under 138,000 individuals remained enrolled by the end of June. Spelinspektionen introduced new technical requirements for operators in April, including unique IDs and stricter verification protocols.
The regulator identified 2,186 unlicensed gambling websites active as of April 30. Influencers continue to promote these sites. Channelisation for online gambling slipped 1 percent in 2025 to 84 percent, down from 86 percent in 2023 and 85 percent in 2024.
The figures illustrate sustained licensed revenue growth alongside gradual erosion in channelisation.
Reporting: Focus Gaming News
Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.
Online growth masks the real problem: one in six kronor now flows unlicensed, and tighter tech rules haven't stemmed the leak.
We've watched Sweden's channelisation drop three straight years while 2,186 unlicensed sites operate openly. That 84 percent figure tells operators and regulators the current playbook isn't working. Revenue growth is real but hollow if you're losing share to black market competitors with lower cost structures and zero compliance overhead.
- Online gaming and sports betting rose 7% to SEK4.96bn, driving overall 5.1% licensed growth
- Channelisation fell to 84% in 2025, down from 86% in 2023; 2,186 unlicensed sites remain active
- Spelpaus registrations dipped 0.7% despite new April verification rules—early signal enforcement may not reverse the trend
SCCG angle: SCCG helps clients navigating Nordic markets by connecting them with compliance tech providers, payment partners who understand local rails, and affiliate networks that can compete on customer acquisition cost against unlicensed operators. We've placed teams in Sweden and worked channelisation challenges across 545 partnerships—we know which levers actually move the needle when black market share climbs.
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