Sportradar Expands Polymarket Data Agreement to Encompass Over 20 Additional Leagues
TL;DR — Sportradar expanded its Polymarket partnership to add premium data, streaming, and integrity services from more than 20 leagues including Bundesliga and tennis Grand Slams. This supplements existing coverage of ATP, MLB, NHL, MLS, and UFC events. The deal coincides with Sportradar’s 19% Q2 revenue rise to €378m and its parallel work with Kalshi.
SCCG Take — Dual partnerships with rival platforms cement Sportradar’s role as core infrastructure, raising the data standard and integrity baseline across competing prediction markets.
Sportradar has expanded its agreement with Polymarket to deliver premium data, streaming, and integrity services from more than 20 sports leagues. The move gives the prediction market platform extended reach for its US customers into events such as the Bundesliga, European basketball, and tennis Grand Slams.
This builds directly on the existing contract, which already covers the ATP Tour, Major League Baseball, National Hockey League, Major League Soccer, and Ultimate Fighting Championship.
Expanded Services and Executive Commentary
Polymarket now draws on Sportradar’s full range of pre-game and in-play odds, audiovisual content, fan engagement tools, marketing services, and an integrity service that monitors suspicious betting patterns.
Carsten Koerl, Chief Executive Officer of Sportradar, said: “We are pleased to deepen our partnership with Polymarket extending our data and solutions across a significantly broader portfolio of sports. Prediction markets represent a compelling adjacent growth opportunity and Sportradar is cementing its role as the foundational infrastructure powering this ecosystem. We look forward to expanding on this foundation with Polymarket as the category continues to develop.”
Ari Borod, President of Sports Business Development at Polymarket, added: “Expanding our relationship with Sportradar across more than 20 leagues and competitions gives Polymarket access to premium sports data, live content and integrity services at an unprecedented scale. We’re excited to continue building on this partnership as we expand our sports offering.”
Market Positioning and Recent Financials
Sportradar separately supplies data services to Polymarket’s largest competitor, Kalshi. Following the contract expansions, Sportradar reported 19% higher revenue in Q2 at €378m versus the prior year, with Adjusted EBITDA also up 19% to €76m, according to SBC News.
Reporting: SBC News
Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.
Sportradar becomes the arms dealer to competing prediction markets, raising the infrastructure bar and revenue along with it.
We've watched data deals define sportsbook winners for decades — now the same playbook runs prediction markets. Sportradar powers both Polymarket and Kalshi, proving premium data and integrity are table stakes. For operators and platforms eyeing adjacencies, this shows infrastructure matters more than first-mover advantage.
- Sportradar extended Polymarket coverage to 20+ leagues: Bundesliga, tennis Grand Slams, European basketball
- Also powers rival Kalshi — positioning as neutral infrastructure for entire prediction-market category
- Q2 revenue up 19% to €378m as dual partnerships fuel growth in adjacent betting verticals
SCCG angle: SCCG has direct relationships across Sportradar's network and emerging prediction-market platforms. When a client evaluates data partnerships, premium content licensing, or new verticals like prediction markets, we broker introductions and help structure deals that balance exclusivity, cost, and speed to market — leveraging three decades in the data trenches.
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