SiGMA Presents Vision 2030 Book to Dubai World Trade Centre as AIBC Eurasia Expands Across UAE Emirates

SiGMA Group presented its Vision 2030 book to Dubai World Trade Centre leadership in a meeting that highlighted the company’s deepening presence in the UAE and its regional expansion plans. Mahir Julfar, Executive Vice President at DWTC, and Rakesh Nihalani, Director of Exhibitions, received the book. SiGMA was represented by Marlene Murphy, Head of International Government Relations for Asia and Eurasia, Gunther Micallef Decesare, Chief Logistics Officer, and Lionel Gerada, Senior Logistics Manager.

The presentation coincides with preparations to spread AIBC Eurasia across two UAE emirates for the first time. The next event runs from March 15 to 17, 2027, at Festival Arena in Dubai Festival City. Programming will include a full dedicated day for Ras Al Khaimah.

Regional Event Growth and Regulatory Context

Dubai entered SiGMA’s international calendar in 2021 as the first event outside Malta, at a time when global travel had halted. The summit has returned each year, with the 2026 edition drawing more than 13,000 delegates to Dubai Festival City. Ras Al Khaimah is attracting major hospitality investment, including the Janu resort alongside Wynn Al Marjan Island. The General Commercial Gaming Regulatory Authority has kept issuing technology and vendor licenses to international suppliers through 2026, extending the framework across Abu Dhabi, Ras Al Khaimah, and Dubai.

Vision 2030 Priorities and Industry Positioning

The book details SiGMA’s push into new regions, the growth of the SiGMA Foundation’s philanthropic activities, flagship event development, and multi-year plans ahead. Founder Eman Pulis described the book as built around three audiences: operators and suppliers that work directly with SiGMA, the players and end users they serve, and the governments and regulators shaping the sector. Pulis said: “We want SiGMA to be the most trusted source where those three pillars can converge.” He added that presenting the book to DWTC places the venue inside the network of government, business, and industry relationships mapped in Vision 2030.

As AIBC Eurasia extends to both Dubai and Ras Al Khaimah in 2027, SiGMA’s institutional discussions across the UAE will continue in tandem with that growth, according to reporting by Yogonet International. Operators tracking market entry should note how event scale and regulatory licensing now reinforce each other in this jurisdiction.

Reporting: Yogonet International

Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.