Kalshi Finalizes Marketing Partnerships with Five MLB Franchises Including Dodgers Naming Rights
TL;DR — Kalshi signed multi-year marketing deals with five MLB teams including signage, fan activations and naming rights to the Gold Glove Bar at Dodger Stadium. The pacts add to existing sports ties and coincide with baseball trading volume up more than 36 times year-over-year and nearly $60 million in World Series futures. Rivals Novig and Polymarket have struck similar MLB team deals amid Kalshi’s paused injunction and state disputes.
SCCG Take — These targeted franchise deals advance prediction markets’ integration with professional sports leagues while exposing the persistent state regulatory friction that limits full operational scale.
Kalshi has entered multi-year marketing partnerships with five Major League Baseball clubs in its first tie-up with MLB franchises.
The agreements cover the Atlanta Braves, Boston Red Sox, Los Angeles Dodgers, San Diego Padres and San Francisco Giants. Kalshi remains in discussions with MLB regarding a league-wide agreement, as first reported by Yogonet International.
Under the deals, Kalshi obtains advertising placement on in-stadium signage and LED boards, along with promotion across social media, online channels and radio. The pacts also include fan activations and, in some cases, club-specific offers inside the Kalshi app.
At Dodger Stadium, Kalshi will hold naming rights to the Gold Glove Bar, an indoor sports bar located beneath the Left Field Pavilion. Dodgers fans will also gain access to bonus offers and on-site activations at Centerfield Plaza throughout the season.
Adam Barrick, Head of Sports Partnerships at Kalshi, addressed the logic behind the move. “The idea is that fans are already engaging with their favorite teams on Kalshi, so it only makes sense to extend that fandom to some of the most beloved baseball teams in America,” Barrick said.
Portfolio Growth and Trading Metrics
The five partnerships add to a sports portfolio that already includes the NHL, the Chicago Blackhawks, LALIGA North America and the Argentina Football Association. Kalshi’s involvement with the FIFA World Cup earlier this year also generated a revenue increase for the company.
The five teams represent close to 17% of MLB’s 30 franchises and carry a combined estimated fan base of 60 million to 65 million, according to national polling data cited by Kalshi. The clubs also count roughly 9 million combined followers on X. Baseball-related trading volume has grown more than 36 times year-over-year, with nearly $60 million traded in its World Series futures market alone.
Rival Deals and State-Level Legal Disputes
Kalshi’s push into MLB comes as competitors pursue similar arrangements. Novig became the first prediction market platform to sign with an MLB team when it partnered with the New York Mets on July 30. Polymarket followed on August 6 with a deal covering the New York Yankees.
Both the Red Sox and Dodgers had hinted at the arrangements before Tuesday’s formal announcement. The Red Sox partnership arrives as a Massachusetts injunction targeting Kalshi’s sports event contracts remains paused pending appeal. Kalshi continues to face legal disputes over sports contracts in several other states; a Michigan judge, for example, blocked the platform from offering sports bets to residents in June.
Reporting: Yogonet International
Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.
Event-contract platforms are buying credibility through franchise deals while regulatory clarity remains their true barrier to scale.
We've watched prediction markets search for legitimacy for years. Kalshi's move—naming rights, fan activations, five iconic clubs—signals the category is shifting from fringe curiosity to mainstream sports infrastructure. But volume growth means nothing if state-by-state access stays fragmented. SCCG works in both lanes: brand partnerships and the regulatory strategy that unlocks them.
- Five MLB clubs including Dodgers, Braves, Red Sox; naming rights to Dodger Stadium's Gold Glove Bar
- Baseball volume up 36x year-over-year; nearly $60M traded on World Series futures alone
- Rivals Novig and Polymarket pursuing similar MLB team deals amid ongoing state regulatory friction
SCCG angle: SCCG has brokered league, team, and media partnerships across every regulated vertical for three decades. If you're a prediction market, sportsbook, or data provider eyeing team or league deals—or navigating the state-level patchwork that follows—we connect you to the right franchise executives, compliance counsel, and distribution partners who actually move deals forward.
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