Gamblers Connect and SiGMA Play Launch Media Partnership Across iHub, News, and Distribution
TL;DR — Gamblers Connect and SiGMA Play announced a media collaboration integrating the consumer reviews platform into iHub, news coverage, and press release distribution. SiGMA Play gains a dedicated profile and broader B2B exposure. The deal links consumer and industry media channels directly.
SCCG Take — This partnership equips consumer-facing platforms with efficient B2B distribution, tightening information flow between retail audiences and industry operators.
Gamblers Connect and SiGMA Play have announced a media collaboration. The partnership integrates the consumer-facing casino and sportsbook reviews platform into the independent B2B iGaming media ecosystem across three channels.
SiGMA Play belongs to the SiGMA.world group. It will receive dedicated placement in Gamblers Connect’s directory, news feed, and press release network.
Integration Across Key Channels
SiGMA Play will secure a dedicated company profile within the Gamblers Connect iHub directory. The profile acts as a central point for company information with a direct link to SiGMA Play. It will update as the product offering, scope, and corporate information change.
Announcements, launches, and significant updates from SiGMA Play become eligible for editorial coverage in the Gamblers Connect news feed. The collaboration also grants access to the press release distribution service. Releases can publish across Gamblers Connect and its media partner network. Published content receives cross-referencing on SiGMA Play’s iHub profile.
Luka Dimitrijevic, Partnerships and Operations Lead at Gamblers Connect, said: “SiGMA Play is a highly respected name in the industry, so we’re very happy to welcome them to the Gamblers Connect platform. This collaboration is about giving their team another strong channel to share news, developments and company updates with the wider iGaming industry. Bringing together iHub, editorial coverage and distribution gives us a solid foundation to build on, and we’re looking forward to developing the relationship.”
The Combined Reach
The agreement unites SiGMA Play’s consumer-facing presence with Gamblers Connect’s B2B media and distribution network. It creates an additional channel for SiGMA Play to communicate developments to the wider iGaming industry. This is according to reporting by iGaming Future.
The setup aligns the two platforms’ distinct audiences without overlap in core functions. Operators and suppliers gain consolidated access points for both consumer insights and B2B updates from a single integration.
Reporting: iGaming Future
Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.
Consumer-facing platforms now get B2B amplification — tighter loops between retail audiences and industry operators, better information flow.
We watch these media infrastructure plays closely. When consumer platforms plug into B2B distribution — iHub profiles, news feeds, press release networks — it shortens the distance between what players see and what operators need to know. That matters for brand positioning and market intelligence across both sides of the house.
- SiGMA Play gets dedicated iHub profile, editorial coverage, and press release distribution via Gamblers Connect
- Partnership bridges consumer reviews platform with B2B media ecosystem — no functional overlap
- Operators gain consolidated access to consumer insights and industry updates in one integration
SCCG angle: SCCG works with clients launching in new markets or repositioning brands — we help map the right media partnerships and distribution channels to reach both retail players and industry stakeholders efficiently. This kind of dual-channel setup is something we architect regularly for partners needing visibility on both sides.
Gaming, betting and prediction markets — the desk’s read, every weekday.
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