ToonieBet and Ottawa REDBLACKS Launch Sponsorship with Jersey Logos, Stadium Signage, and Pregame Street Parties
TL;DR — ToonieBet has signed on as sponsor of the Ottawa REDBLACKS, securing logo placement on all three player jerseys, TD Place signage, social channels, and the Sideline Club. The deal adds three pregame street parties with RNation. Activations begin with Sunday’s home game.
SCCG Take — The arrangement shows operators embedding directly into local sports ecosystems for visibility and fan access. Teams gain marketing support while operators build regulated-market presence through experiential tie-ins.
ToonieBet has entered a sponsorship agreement with the Ottawa REDBLACKS. The Canadian sports betting operator will receive branding across the professional football club’s jerseys, stadium, and fan events in Ottawa, Ontario.
The deal includes prominent placement of the ToonieBet logo on all three REDBLACKS player jerseys. Branding will appear on TV and LED signage at TD Place stadium. Additional exposure is set for the REDBLACKS’ official social media channels. ToonieBet will serve as the official sponsor of the Sideline Club, the field-level seating area closest to the action.
Sponsorship Activations
The operator and club will collaborate on three pregame street parties on Exhibition Way. These events, hosted with RNation, will feature a live DJ, games, and giveaways. The activities are intended to deliver gameday excitement and deepen ties between the REDBLACKS and its fans.
The REDBLACKS’ next home game at TD Place is set for this Sunday and will feature exclusive ToonieBet-powered fan experiences.
Leadership Perspectives
Daniel Madmon, ToonieBet’s head for Canada, addressed the operator’s aims. Madmon said, “We look forward to wearing the team colours on the field, hosting unforgettable game day experiences, and offering Ottawa fans a fun, innovative platform to engage with the sport they love.”
Matthew Bennett, the Ottawa REDBLACKS’ vice president of corporate partnerships, commented on the fan focus. Bennett said, “RNation is known for bringing unmatched energy to TD Place, and this partnership is all about taking that fan experience to the next level. From the high-stakes atmosphere of the new ToonieBet Sideline Club to the vibrant pregame street parties, we are excited to collaborate on unique activations that celebrate our fans and the great tradition of Canadian football.”
This partnership was detailed in reporting by GamblingNews.
Reporting: GamblingNews
Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.
Local sports partnerships still deliver visibility and fan access when operators embed deeply into the game-day ecosystem.
We track how operators build presence in regulated markets. ToonieBet went past signage — jerseys, sideline clubs, pregame street parties. That's experiential spend, not just impressions. In Canada's provincial framework, local sports tie-ins remain high-value for operators chasing Ontario mindshare and player acquisition.
- Logo on all three REDBLACKS jerseys plus TD Place stadium signage and social channels
- ToonieBet sponsors Sideline Club and co-hosts three pregame street parties with RNation
- Activations begin this Sunday; targets fan engagement and local visibility in Ontario
SCCG angle: We connect operators to sports properties, leagues, and sponsorship advisors across North America. For clients entering or scaling in Canada, we broker introductions to teams, venues, and activation partners who understand provincial compliance and fan engagement strategies that convert.
Gaming, betting and prediction markets — the desk’s read, every weekday.
Subscribe →