SCCG · Vendor Selection

AGLC Grants Conditional License to Amusnet for Supply in Newly Opened Alberta iGaming Market

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AGLC Grants Conditional License to Amusnet for Supply in Newly Opened Alberta iGaming Market

TL;DR — AGLC has issued a conditional license to Amusnet for Alberta’s iGaming market, which opened on July 13 with 22 operators live and over 50 registered. This follows the supplier’s Ontario approval and comes with strict compliance rules. The market is projected to generate CA$850m annually per H2 Gambling Capital.

SCCG Take — The approval shows suppliers must secure licenses province by province to build regulatory trust. Operators should track how new vendors like Amusnet differentiate in a market dominated by established names.

Amusnet has received a conditional licence from Alberta Gaming, Liquor and Cannabis (AGLC) to supply the province’s iGaming market. This follows the developer’s earlier approval from Ontario’s gaming regulator earlier this year.

Julia Peeva-Sertov, Chief Executive Officer of Amusnet Gaming, described the decision as an important milestone. “Following our successful licensing in Ontario, this achievement further strengthens our position in Canada and reflects our continued commitment to the highest standards of regulatory compliance and integrity,” she added. “We look forward to exploring opportunities in Alberta, building strong partnerships, and bringing our diverse portfolio to another regulated market.”

Alberta iGaming Market Details

Alberta’s iGaming market officially opened on 13 July and is overseen by the AGLC. 22 operators went live on the opening day, alongside the government-owned Play Alberta platform. More than 50 operators have registered with the AGLC and the Alberta iGaming Corporation.

The market requires iGaming suppliers to meet rigorous standards related to regulatory compliance, technology, security and responsible gaming. Major operators including bet365, BetMGM, DraftKings, FanDuel and Caesars are all present.

Scale and Supplier Requirements

The market is estimated to generate CA$850m (£450.9m) annually, according to H2 Gambling Capital, as reported by Slot Beats. Amusnet’s approval highlights the sequential licensing path suppliers must navigate across Canadian provinces to establish compliance credentials before entering new jurisdictions. In a field already populated by major operators, vendors face pressure to align product offerings with those exacting standards without delay.

Reporting: Slot Beats

Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.

Steve’s read · SCCG Intelligence

Suppliers must earn trust province by province in Canada—no shortcuts, and differentiation gets harder as competition intensifies.

Alberta's rapid launch—22 operators day one, 50+ registered—shows how fast regulated markets scale when the framework is clear. For suppliers like Amusnet, sequential provincial licensing is the only path to national reach. SCCG tracks which vendors move fastest and where partnership gaps open as operators stack their content rosters.

SCCG angle: SCCG brokers introductions between licensed suppliers entering new Canadian provinces and operators hunting differentiated content. We've connected partners across Ontario, and we're mapping the same playbook in Alberta—no guesswork, just direct paths to the decision-makers stacking their game portfolios right now.

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