BetMGM Adds Probability Odds and Cash-Out Graphs to App in Response to Prediction Market Trends

BetMGM is introducing new features to its sportsbook app that reflect elements popular on prediction market platforms. The updates allow users to view odds as percentages by default and include graphs tracking changes in cash-out value over time. These changes arrive ahead of the football season even as the operator, half-owned by MGM Resorts, continues to avoid direct participation in prediction markets because of its Nevada casino licenses.

Drawing on User Feedback from Prediction Market Dabblers

BetMGM Product Management Leader Brittany Dunbar told InGame that the probability odds option grew out of conversations with customers who also use prediction markets. “We’ve talked to our players a lot this past year, around prediction markets for those who dabble in prediction markets,” Dunbar said. “What do they like? What do they not like? So we’re trying to glean some of those learnings and pull through what makes sense into our experience.”

The app now displays graphs showing how the cash-out value of a bet has changed, resembling visualizations on Kalshi and Polymarket. Dunbar added that BetMGM’s trading team incorporated more automation to reduce in-game pauses, bringing the experience closer to an exchange. A carousel for tracking active bets and redesigned rewards display further support cash-out usage, which Dunbar said players have repeatedly praised.

Limits of Overlap and One-for-One Matching

Dunbar reported that BetMGM is not seeing customers shift their primary betting activity to prediction markets in any serious numbers. She described engagement as “a sliding scale” ranging from initial curiosity to occasional use driven by promotions, with only a sub-segment of the base participating consistently.

The operator views the rise of prediction markets as a catalyst for examining product gaps rather than a blueprint for direct imitation. “I don’t know that it’s discreetly saying, ‘Hey, we want to match prediction markets one-for-one with their features and user experience.’ Prediction markets are here and there are things that our players are saying that they like and they do well,” Dunbar said. BetMGM also looked to Netflix, Spotify, and Instagram when updating its bet bar and navigation with a “liquid glass” design.

Adaptation Without Market Entry

These targeted updates let BetMGM capture appealing aspects of the prediction market format while maintaining separation from the vertical. The approach underscores the need for sportsbooks to weigh user expectations against regulatory constraints as competitive formats expand.

Reporting: InGame

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