Winpot Renews Miroslava Montemayor Brand Ambassador Agreement for Second Year
TL;DR — Winpot extended its 2025 brand ambassador deal with Miroslava Montemayor for a second year. The partnership delivered national TV exposure and social activations during a peak sports calendar in Mexico. Montemayor fronts coverage for TNT Sports Mexico and previously worked at ESPN.
SCCG Take — Retaining established media talent compounds operator visibility in Mexico without resetting awareness efforts. The renewal locks in trust transfer from sports coverage to gaming products.
Winpot has extended its brand ambassador agreement with sports broadcaster Miroslava Montemayor for another year. The Mexican operator first signed Montemayor in the summer of 2025. That initial deal placed the brand in front of a national audience within weeks through a TV campaign built around its best odds guaranteed promise.
Montemayor has supported Winpot with social content and media activations across the past 12 months. Those months aligned with one of the busiest sports calendars in Mexico. The period included the summer’s biggest international football tournament played on home soil.
Montemayor presents Champions League and Premier League coverage for TNT Sports Mexico. She previously anchored the Spanish-language edition of SportsCenter and presented NFL Live at ESPN. She ranks among the most familiar faces in Mexican sports media.
Winpot operates on the Wiztech platform. The operator maintains a deep casino lobby with slots, live dealer tables and instant win titles. It also offers a full sportsbook with sharp pricing and payment methods suited to local players.
Leadership Perspectives on the Renewal
Yoni Sidi, CEO at Winpot, said: “Signing Miroslava last year was one of the best calls we have made as a brand, and the reaction from players told us that very quickly.”
Sidi added: “Sports fans in Mexico trust her, and that trust carries across to the brands she puts her name to. Keeping her with us for another year means we can build on what we started rather than go back to the beginning.”
Montemayor added: “The first year went by in a flash and I have enjoyed all of it, from the filming days through to the messages I get from fans when the ads are on air. Winpot has looked after me from the start, and I like what the brand gives Mexican bettors, so signing on for another year was an easy decision. There is a lot more to come and I am ready to get going.”
The extension was reported by G3 Newswire.
Reporting: G3 Newswire
Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.
Renewing proven media talent beats starting over — continuity compounds trust transfer from sports broadcast into gaming brand equity.
We've connected operators across Latin America for three decades, and the pattern holds: celebrity partnerships earn ROI in year two, not year one. Winpot is smartly banking continuity during Mexico's most competitive sports betting window. Montemayor's TNT and ESPN credibility directly ladders into conversion, especially when the operator avoided platform risk by staying on Wiztech.
- Second-year renewal follows successful 2025 launch across Mexico's packed sports calendar
- Montemayor anchors Champions League and Premier League on TNT Sports Mexico after ESPN tenure
- Partnership delivers national TV and social reach tied to best odds guarantee messaging
SCCG angle: SCCG has placed talent partnerships and negotiated media deals across every regulated Latin American market. If you're evaluating ambassador strategy or media buys in Mexico, we connect you to the agencies, production houses, and compliance advisors who know what converts and what just burns budget. We help you avoid year-one mistakes so renewals actually happen.
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