The Unit to Develop Frontend Backend and Mobile Apps for G2 Digital’s Vegas Club Casino in New Jersey

The Unit has been selected by G2 Digital to develop the frontend, backend, and mobile applications for G2 Digital’s new Vegas Club Casino brand.

The partnership builds on prior successful projects. It combines G2 Digital’s iGaming experience and player-first vision with The Unit’s engineering, UX-led design, and product innovation. The work covers regulated markets in the US and Canada. Vegas Club Casino runs on White Hat Gaming’s Player Account Management platform and targets straightforward, intuitive play with clear rewards.

Player-First Development and Differentiation

Paddy Casey, Co-Founder of The Unit, said: “Players expect fast, intuitive, mobile-first products, and that’s exactly where we specialise, providing a key differentiator for our platform and operator partners. Launching a new casino brand is an opportunity to create a genuinely differentiated experience from day one and we’re excited to work alongside the G2 Digital team to help them create experiences that stand out in competitive markets.”

The Unit maintains offices in Ireland, Gibraltar, Moldova, and New York. It has supplied sportsbook and casino products for operators across Europe, North America, South America, and Africa. The appointment adds to its role as a specialist development partner for platform providers and operators seeking market-leading digital products.

Founders Draw on Established Industry Experience

G2 Digital was co-founded by Greg Carlin, who previously co-founded and led Rush Street Gaming and Rush Street Interactive, and Dan Alexander, who has over 15 years of experience across the casino and iGaming industry with senior roles at Mansion, Bet365, and PlayStar. The founders emphasize player trust, operational excellence, and experiences built around gaming enthusiasts.

“Vegas Club Casino is rooted in the idea that great casinos have always been about the details, from the games and technology to the way players are treated,” said Carlin. “We have been intentional about every aspect of the product, and The Unit has been an important partner in bringing that vision to life. Their expertise is helping us build an experience that stands apart in a very competitive market.”

This development was detailed by G3 Newswire.

Reporting: G3 Newswire

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