MAC Team Set for SiGMA World Rome Engagement Following Record Yerevan Conference
TL;DR — The MAC team will attend SiGMA World in Rome from November 2 to 5, 2026 where it plans to meet industry participants and discuss future partnerships, participation opportunities, and the next edition of the iGaming & Affiliate Conference MAC. This follows MAC Yerevan 2026, held from May 25 to 27, which drew 5,011 attendees from 69 countries.
SCCG Take — SiGMA attendance allows MAC to convert Yerevan momentum into concrete partner commitments for the milestone edition, sharpening focus on AI tools and retention tactics that operators require.
The MAC team will attend SiGMA World in Rome from November 2 to 5, 2026. The group intends to meet industry participants and discuss future partnerships, participation opportunities, and the next edition of the iGaming & Affiliate Conference MAC.
This Rome appearance follows MAC Yerevan 2026, held in Armenia from May 25 to 27. As reported by Yogonet International, that event drew 5,011 attendees from 69 countries, excluding staff, contractors and promotional personnel. It convened media buyers, affiliates, operators, advertisers, affiliate programs, advertising networks, payment providers and technology companies.
MAC Yerevan 2026 Scale and Programming
The conference included 170 exhibition stands and sponsor areas plus 39 speakers across two conference stages. For the first time, organizers deployed two dedicated stages. The Traffic Stage by Multicards & MAC addressed media buying, traffic sources, SEO, AI-powered tools, campaign infrastructure, automation, scaling and profitability. The iGaming Stage by PIN-UP Partners & MAC focused on operators, affiliate programs, player acquisition and retention, market expansion, product marketing, HR and the impact of AI on the industry.
Business activity extended beyond the main venue with hotel-based meeting hubs, private gatherings, sports events, dinners and other partner activities. The event received support from 370 media partners and generated more than 1,000 media mentions. Its official afterparty at the Karen Demirchyan Sports and Concerts Complex attracted 3,483 guests and featured the MAC Awards ceremony plus a headline performance by Anna Asti. The awards spanned 18 categories covering affiliate programs, advertising networks, services, media projects, influencers and media buying teams. Voting occurred through the Partnerkin mobile application, which also handled event schedules, exhibition navigation and meeting arrangements.
Path to the Tenth Anniversary Edition
Organizers noted that the next MAC will mark the conference’s tenth anniversary. The SiGMA World Rome participation will allow the team to engage potential partners and discuss plans for the conference’s next stage. These steps follow directly from the operational breadth shown in Yerevan, where dual programming and extensive side events supported broad sector participation. The sequence keeps the focus on measurable growth in attendance, media reach and programming specificity without assuming unstated outcomes.
Reporting: Yogonet International
Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.
MAC proved its scale in Armenia; Rome is the conversion tour to lock down operators and partners for year ten.
We watch MAC because it moves serious volume — 5,011 people, 370 media partners, serious traffic and affiliate muscle. The Rome push at SiGMA tells us MAC is turning that Yerevan energy into locked partnerships and sponsor commitments for the next edition, and that operator appetite for affiliate channel innovation remains strong.
- MAC Yerevan 2026: 5,011 attendees from 69 countries, 170 stands, dual stages on traffic and iGaming
- Conference generated 1,000+ media mentions; 3,483 guests at afterparty with MAC Awards across 18 categories
- Team heads to SiGMA World Rome November 2–5 to pitch partnerships and next MAC edition plans
SCCG angle: SCCG partners with affiliate platforms and media buyers across 545 relationships in every regulated market. When MAC or similar conferences drive partnership opportunities, we connect operators to vetted traffic sources, affiliate programs, and payment rails that convert attendees into revenue. We help clients evaluate which events deliver real ROI and which partnerships to pursue coming out of them.
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